What Could Possibly Go Wrong in the Preproom?
WHEELING, IL—For many funeral professionals, the preproom is a favorite spot in the funeral home. It’s the place where they honor the dead and fulfill their promises to...
CANA
CANA Symposium Happened in Vegas, But What We Learned Shouldn’t Stay There
Did you miss the Cremation Association of North America (CANA) Symposium in Las Vegas earlier this month? Understandably, call volume, budget limitations, and pandemic precautions mean every cremation...
Peer Support Meeting with Larry Stuart, Jr.
WHEELING, IL— If you know Larry Stuart, Jr., you know that he’s not a “new-age, hipster, airy-fairy, kombucha-drinking meditation guru.” But he does understand that staff in the...
Embracing the DIY Consumer with Lacy Robinson
WHEELING, IL— When the U.S. economy cratered in 2008, it forced many of us to become more budget-conscious. As a result, people got resourceful and novel and creative...
Captivate the Cremation Customer’s Attention
WHEELING, IL—Rolf Gutknecht knows that templates are not the most important part of your marketing strategy, because “for a marketing program to be clever, contemporary, and inviting enough...
Peer Support Meeting with Dr. Jason Troyer
WHEELING, IL— We’re back! Funeral Professionals Peer Support (FPPS) and the Cremation Association of North America (CANA) welcome Dr. Jason Troyer as facilitator of the first peer support...
STORYTELLING FOR FUNERAL SERVICE
WHEELING, IL—Andrew Buck understands how easy it is to forget why we’re here. “We spend 40+ hours per week doing work, and it’s easy to lose focus on...