2024 CANA Symposium: Thinking Green
WHEELING, IL— How does a funeral business go green? There’s no one answer. At its 2024 Cremation Symposium, the Cremation Association of North America (CANA) invites you to explore all things green: from funeral practices to business and marketing strategies. Join CANA February 14-16, 2024, at The LINQ Hotel + Experience in Las Vegas to find your place on the green spectrum!
CANA events are known for providing opportunities for owners and managers from across the profession to delve into the next idea for their businesses. The 2024 Symposium is filled with sessions that generate enthusiasm for the future of funeral and cemetery service and conversations that carry over to networking, shared meals, and roundtables.
The Keynote session will help you lead successfully, even through the complex relationships that define our companies and communities. In Stressors of our Time and How We Can Thrive Despite Them, leadership coach Janice Honeycutt Herring will look at evolving team management in today’s ever-changing environment. Then, throughout the Symposium, Janice shares Leadership Lessons with practical tips to bring out the best in ourselves and our people.
When Liza Altenburg thinks about growing sales, she knows it takes Selling with Sensitivity for authentic relationships to take root. An experienced author, trainer, and arranger, Liza will share a groundbreaking suite of tools to help you carefully cultivate authentic and meaningful relationships during the arrangement conference.
The Supplier Solutions Panel places innovation center stage. Going green for eco-conscious consumers has never been easier. Hear about a broad spectrum of solutions from our panelists. Tim Collison (The Dodge Company) addresses sustainable cremation options and embalming products; Darren Crouch (Passages International) explores methods to geo-tag remains scattered on Earth; August Esposito (Implant Recycling) looks at improving cremation combustion efficiency; Rachel Essig (The Green Burial Council) explains what it means to be green certified; and Neil Sherrin (Plotbox) discusses saving resources with cloud technology solutions.
Serving the eco-conscious market starts with listening to its constituents. In Exploring Green, practitioners and suppliers alike share research that motivated them to evolve their brand and grow their visibility. In Part 1, third-generation funeral professional Taelor Johnson shares practical tips on marketing and communications that position your business as the eco-authority (without greenwashing). Landon Elder of Starmark debuts the company’s new research on Ceremonial Rental Casket use and ideas for adding ceremony while protecting the environment.
In Exploring Green Part 2, Jessica Wakefield describes the concepts and vision that went into launching SCI’s new holistic funeral home—from discussions with the community to securing the right hires. Darren Crouch of Passages International closes the session with a case-study on raising the level of service with green options that raise the bottom line.
Then, it’s your time to shine! Lindsey Ballard of Ballard-Sunder Funeral Home and Nicki Mikolai of Resomation co-facilitate a discussion on what attendees have learned as their business has been pursuing green markets— and offer their own experience on adding alkaline hydrolysis to a business and building an eco-conscious social media presence. Showcase your solutions and commiserate on challenges in Lessons Learned: Business and Marketing Strategies for Going Green.
Because the CANA Symposium is your chance to explore solutions for your business, the experience closes with everyone’s favorite Roundtable Discussions. Dive deeper into presenters’ content and get one-on-one feedback on ideas and challenges.
You’re not the only one going green. The CANA Symposium at The LINQ Hotel + Experience prioritizes environmentally preferred options with reusable linens, flatware, and more. Plus, The LINQ is part of Caesar’s Entertainment working to improve their energy and resource efficiencies through LED lighting retrofits, HVAC upgrades, water conservation, and energy-efficient construction. The hotel’s commitment to recycling not only ensures waste is carefully sorted, but excess food and materials are donated to local nonprofit organizations to do good in the community.
The speakers and the location are only a sliver of the experience that awaits at CANA’s Cremation Symposium. We plant networking at the root of the event to bring practitioners together to share their problems and collaborate on solutions. Plus, with evenings free to take in the sights and sounds of Las Vegas, this is the event to grow friendships and revitalize for the year ahead. Bring your sweetheart at a special, discounted rate for a Valentine’s Day trip that mixes business with pleasure and excitement!
Registration is open to join CANA for the 2024 Cremation Symposium February 14-16, 2024 at The LINQ Hotel + Experience in Las Vegas. Visit goCANA.org/green and register to explore green solutions that work for your business and your families.
About CANA
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.
