Funeral Business Ethics in a Post-Covid World
WHEELING, IL—Chris Cruger knows most families arrive at funeral and cemetery facilities with conflicted expectations when a death occurs. “Emotions are high and the need for quick decisions...
CANA
Embracing the DIY Consumer with Lacy Robinson
WHEELING, IL— When the U.S. economy cratered in 2008, it forced many of us to become more budget-conscious. As a result, people got resourceful and novel and creative...
Captivate the Cremation Customer’s Attention
WHEELING, IL—Rolf Gutknecht knows that templates are not the most important part of your marketing strategy, because “for a marketing program to be clever, contemporary, and inviting enough...
Creating a Culture of Trust
WHEELING, IL—The holiday season may have come to an end, but Angelique Simpson has more sweet treats to share: “Creating real culture is a lot like making cake:...
STORYTELLING FOR FUNERAL SERVICE
WHEELING, IL—Andrew Buck understands how easy it is to forget why we’re here. “We spend 40+ hours per week doing work, and it’s easy to lose focus on...
CANA’s 2021 Report Reveals Surprising Impacts of COVID on Cremations
Professionals across the deathcare space have been on the front lines of the 2020 Covid-19 pandemic and have witnessed firsthand the incredible and tragic amount of “excess deaths”...
Why This TikToker Drinks Ashes | FFFW #22
HAPPY FEBRUARY The first full weekend of February is upon us. So in honor of this year’s second month, I’ve compiled the three best things in February! The...