Selling With Sensitivity at the 2024 CANA Symposium

CANA Funeral Industry News Funeral Industry Press Releases January 17, 2024
CANA Symposium Liza Altenburg

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Selling With Sensitivity at the 2024 CANA Symposium

WHEELING, IL— Do you want to provide compassionate support while achieving outstanding sales results? Sharpen your ability to understand each family’s emotional landscape with a groundbreaking suite of tools from Liza Altenburg at the Cremation Association of North America’s 2024 Symposium in Las Vegas, Nevada.

“If ever there was an industry that needed a personal touch, it’s ours,” emphasizes Liza. “We’re dealing with the most profound of human experiences. Let’s ensure our approach is equally profound.” As a speaker, author and trainer, Liza is committed to helping deathcare professionals navigate the delicate balance between compassion and results.

Liza’s engaging presentation on Selling with Sensitivity will inspire you to transform your sales mindset, cultivate meaningful connections with families and achieve outstanding results while maintaining the utmost sensitivity to the needs of those you serve. By the end of the session, you’ll have mastered strategies that guide you confidently from prospecting to closing and beyond, all while nurturing deep, authentic relationships.

Liza shares the CANA stage with a variety of other committed professionals and innovators:

  • The Keynote session will help you lead through the Stressors of our Time and How We Can Thrive Despite Them from leadership coach Janice Honeycutt Herring.
  • The Supplier Solutions Panel places innovation center stage with a broad spectrum of eco-conscious solutions from our panelists: Tim Collison of The Dodge Company, Darren Crouch of Passages International, August Esposito of Implant Recycling, Rachel Essig of The Green Burial Council, and Neil Sherrin of Plotbox.
  • Exploring Green Part 1 features Taelor Johnson with practical tips on marketing and communications and Landon Elder of Starmark debuts the company’s new research on Ceremonial Rental Casket use.
  • In Exploring Green Part 2, Jessica Wakefield describes the vision that went into launching SCI’s new holistic funeral home and Darren Crouch of Passages International shares a case-study on green options that raise the bottom line.
  • Lindsey Ballard of Ballard-Sunder Funeral Home and Nicki Mikolai of Resomation co-facilitate a discussion among attendees Lessons Learned: Business and Marketing Strategies for Going Green — and offer their own experience on adding alkaline hydrolysis to a business.
  • The experience wraps with everyone’s favorite Roundtable Discussions.

Whether you’ve attended before – or this is your first time – you’ll appreciate the networking at the root of the Symposium’s experience to focus on networking, collaboration and creative solutions. This year the theme is about tapping into the eco-conscious market: business planning, marketing, product selection, and, of course, sales techniques that connect with families looking for green options.

Plus, with evenings free to take in the sights and sounds of Las Vegas, this is the event to grow friendships and revitalize for the year ahead. Bring your sweetheart at a special, discounted rate for a Valentine’s Day trip that mixes business with pleasure and excitement!

Step into a transformative approach to deathcare sales with Liza Altenburg! Join CANA for the 2024 Cremation Symposium February 14-16, 2024 at The LINQ Hotel + Experience in Las Vegas. Visit and register to explore green solutions that work for your business and your families.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.