Back by Popular Demand: CANA’s 3rd Preneed Summit
WHEELING, IL—How do you attract a preneed audience? Learn from the best at the Cremation Association of North America’s Art of Selling Cremation 3: Preneed Summit this winter. Preneed takes the limelight at the Paris Las Vegas Hotel on February 26—and the headliners will share ideas for generating preneed leads, communicating the value, setting your business up for long-term success. DO try this at home!
The Headliners
- Sam Upton and Rod Wood kick off the show by walking you through the important steps in the development and creation of a meaningful prospect list from scratch in Guaranteeing Leads for Your Sales Team.
- Nail your pitch with coaching from Mitch Smith on Crafting Remarkable Customer Experiences at Every Touchpoint. These simple, small changes make a significant impact on your customers’ experience.
- Judith Stapley and Elisa Krcilek help you avoid the buzzer with lessons on The Good, the Bad and the Ugly of Preneed Funeral Planning. Learn best practices for pre-need sales and avoid these situations in the first place.
- Play to your audience by resolving The Great Debate: Trust vs Insurance with Wendy Wiener and Bill Williams. Create a show-stopping preneed sales program.
- In a grand finale, John Baker shows you The Business Value of Preneed with lessons from current research and case studies.
Don’t Touch that Dial!
Stick around after the Summit is over—CANA’s 2020 Cremation Symposium starts the next day with its own band of cremation rock stars. Learn how to build a successful cremation business, motivate and inspire staff, and connect with consumers who are interested in the products and services you offer. Join us this February and learn to dazzle with your business acumen and skills!
CANA Box Office
Get your seat (though you’ll only need the edge) for The Art of Selling Cremation 3: Preneed Summit this February 26, 2020. The complete program schedule and registration information is available at www.gocana.org/cgt or by calling the CANA Box Office at 312.245.1077. Watch a video preview of the event.
About CANA
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.
