If you are like most people, you probably have the misconception that your Facebook fans (anyone who has “liked” your business Facebook page) see everything you post on your page. This simply is not true. In fact, according to Ogilvy, organic reach (the number of people who see a non-boosted post) on Facebook is between 2% and 6%, depending on the number of fans the page has. Why is this?
Our charismatic and beautiful son and brother died Sunday morning from a drug overdose. Clay was the youngest of four children, raised in a loving home in Apex with two brothers and one sister. Outwardly Clay looked like he had it all: Intelligence, confidence, athletic ability, height, beautiful blue eyes, broad smile, fantastic wit, and the ability to engage and forge a relationship with anyone. Inwardly Clay was sensitive and had struggles that he hid well from his close and clannish family.
We heard it again yesterday. A funeral home owner told us she isn’t too concerned about her home’s inactive Facebook page because it’s mostly young people who use Facebook anyway. Why interact with and market to a demographic who is not interested in her services?
On the contrary, here are the facts concerning the use of Facebook and other social media outlets according to the most recent Pew Research Center Social Media Update: Almost 2/3 of online adults ages 50 years or older have Facebook accounts. More than half of adults 65 years and older now use Facebook.
You may be asking yourself, what is Facebook Reach? Let us answer that for you: Reach: The number of unique people who saw any content about that post. This will include both fans and non-fans. On average, only 1-6% of your total Facebook audience is actually seeing the content that you are posting.
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When I ask funeral directors whether they are able to maintain the page and engage with customers, the replies are far less positive. Lack of time, not knowing what to post, or even how to post, are usually named as the biggest inhibitors to keeping their pages current. Even so, everyone agrees that it is critical in today’s online economy to maintain an active presence on Facebook.
How can your funeral business benefit from having an active presence on Facebook? Here are some ways to consider:
“Ryan and his team at DISRUPT Media have made a huge difference in all aspects of our social media presence,” commented Rob Loose, President of Loose Funeral Homes and Crematory. “DISRUPT Media keeps up on all the nuances of each of the social media platforms so as to insure that our messages are seen and acted upon.”
You, as a leader in your organization, determine your ethics. You portray your deeply held beliefs as you do business every day. If your ethics are based on the “true north” principles of integrity, humility, and honesty, you will serve your customers well because you are remaining true to your principles. Your brand is formed in your customers’ heads, and they will publicize it for you.
Doing Well a Thing That Is Well Worth Doing: The Best Way to Serve The Community is to Forget The Community and Serve The Work
“There is, in fact, a paradox about working to serve the community, and it is this: that to aim directly at serving the community is to falsify the work; the only way to serve the community is to forget the community and serve the work.”
70% of SMBs stated they wanted to take advantage of digital media to help expand their businesses and reach new customers, but 77% felt they lacked the time and/or knowledge to manage digital media effectively. Of those who are trying to do it themselves, a majority admitted they were falling short in their efforts. SMBs who use marketing providers report a much greater satisfaction with their results.
What’s Behind The Bling? An Inside Perspective on The Controversial Owner of ConnectingDirectors.com and DISRUPT Media
Ryan started his social media company DISRUPT Media, appropriately named because these means of interacting with customers would certainly be disruptive to an industry based in so much tradition. I think it was during the development of this new business that Ryan decided his trendy mode of dress would become his unique “brand,” symbolizing the need to modify or even break from outmoded ways of interacting with the public.