Yes, it’s a strong claim to make, but there are too many examples of funeral related businesses whose Facebook pages ARE working to deny the truth…when you do it right, your page will generate a lot of attention, engagement and leads (yes, real leads from families in your community).
“Since we started working with Ryan and his team at DISRUPT, our Facebook “Likes” have gone through the roof,” stated Music. “To be brutally honest, I don’t feel like I’m wasting my advertising dollars at all.”
Social media outlets (Facebook, Instagram, Twitter) are here to stay. They may evolve but, like hunger, they will never go away. You can ignore utilizing them in your marketing plan. But if you do, your business will eventually die.
Here are 15 statistics that make our point:
After years of posting indiscriminately to social media, I was suddenly faced with uncomfortable questions about what will happen to all of it when I die.
Just because Facebook is available and fairly easy to utilize does not mean it’s a slam dunk to do it well. Many poorly executed, inefficient, and downright ugly Facebook pages exist out there. We’ve identified the 6 critical elements below you’ve got to get right. Check these things against your business page to make sure your Facebook presence is not a distraction and a detriment to your funeral home:
After a great talk in beautiful Chattanooga, Tennessee, Ryan takes a few mins to talk about NOW and why you need to change your perspectives and open up to different marketing mediums. Don’t get left behind thinking you’ll be able to catch another train to the future, tomorrow is here today (Now).
This means that over half of Americans carry, in their purse or pocket, the means by which you can capture their attention with the content you post!
With this in mind, here are some ideas for generating preneed leads on your Facebook page:
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a premium 9/11 Tribute video post that is perfect for your funeral home’s Facebook Page.
Facebook reach is the number of unique people who see the content you post. Obviously, you want your content to be seen by as many eyeballs as possible! Understanding reach is critical to administrating an effective and efficient Facebook presence. Reach affects every other metric you can track: engagement, Likes, Comments, Shares, clicks, and negative feedback.
There are 5 basic kinds of reach: post, page, organic, viral and paid. Each is briefly defined below:
On this episode the questions are asked by impersonators! I talk about what it will take for funeral professionals to change their marketing habits, why DISRUPT Media is different from all the rest and I talk about organic content and show an example of how to drive leads on Facebook.