- Do your employees control you social media? Do you have access. . .
- Should you connect your Facebook Page to your Twitter account??
-You love pinning and repinning DIY projects on Pinterest, but does Pinterest have a place with your funeral home?
This is the first episode in the new DISRUPT Media office and we brought back the SPUDS (many requested this)!
I talk with numerous funeral directors every week. When we discuss how they are currently marketing their business, they list the usual methods: radio, newspaper, television, Yellow Pages, direct mail, and…word of mouth (WOM). Almost always they will comment that word of mouth marketing is, by far, the most effective.
Whether you love him or…not so much, there is no doubt in anyone’s mind that Donald Trump’s defeat of Hillary Clinton in the 2016 Presidential campaign was a total surprise. The extreme organization of the Democratic National Committee in Clinton’s campaign, with it’s massive funding and full-bore media blitz, was touted as almost unassailable. Almost everyone got it wrong.
Facebook is capping one of the longest weeks in American history by telling everyone that they are dead. Log on to your profile and there’s a good chance it will have a memorial banner sitting on top of it, urging your friends and family members to remember you. “We hope people who love Casey will find comfort in the things others share to remember and celebrate his life,” the banner reads, because I am dead.
http://www.funeralsocial.com – If you hated Pokémon Go then you are really going to hate what comes next.
I was asked at a recent speaking engagement what I thought was coming next in the funeral profession around product and technology. First, I think Pokémon Go was just a taste of what is coming on the consumer side of augmented reality and Facebook isn’t going away.
Watch the full (under 5 minute) video to hear what my thoughts are on the future of technology if the funeral profession.
Homesteaders Life Company and DISRUPT Media today announced a partnership to offer a suite of social media service packages for funeral homes that partner with both companies. The new offerings provide additional social media services for firms that actively write pre-need business with Homesteaders and choose DISRUPT Media to coordinate their social media strategy and content.
Yes, it’s a strong claim to make, but there are too many examples of funeral related businesses whose Facebook pages ARE working to deny the truth…when you do it right, your page will generate a lot of attention, engagement and leads (yes, real leads from families in your community).
“Since we started working with Ryan and his team at DISRUPT, our Facebook “Likes” have gone through the roof,” stated Music. “To be brutally honest, I don’t feel like I’m wasting my advertising dollars at all.”
Social media outlets (Facebook, Instagram, Twitter) are here to stay. They may evolve but, like hunger, they will never go away. You can ignore utilizing them in your marketing plan. But if you do, your business will eventually die.
Here are 15 statistics that make our point: