The social landscape is undergoing near-constant change, and with that, so must a funeral home’s social media strategy. As 2014 closes, DISRUPT Media is prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges.
Here are our predictions for the perfect Facebook trends to follow in 2015.
Facebook rolled out a new feature this December called “Year In Review,” a post that showed up on users’ News Feeds highlighting their most popular photos of the year. Users could view their Year In Review and choose to share it with friends with a line reading “It’s been a great year! Thanks for being a part of it.”
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
We did a 60 day case study with a $600 Facebook ad budget and the results will blow your mind.
Funeral homes struggle with seeing the value of social media marketing, and that’s understandable. Too many ‘automated’ approach options exist in this profession that fail to show the value social media offers.
But how does a busy funeral director know what to do in the fast paced and constantly changing world of social media?
Facebook’s News Feed is where members spend a majority of their time. It’s where people go to catch up on what’s happening with friends and find content they value most.
Here are a 3 tips for creating fan-pleasing Facebook Posts.
I have a passion for funeral directors and funeral service – even though I am not a funeral director, I have the utmost respect for you. I have dedicated the last 9 years of my life building a platform and business around helping funeral professionals embrace change and I become very sensitive and overly passionate when I see other companies profiting off funeral directors who don’t know any better – your lack of knowledge becomes your biggest enemy.
n times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news.
We want to provide a helpful tool that people can use when major disasters strike, so we’ve created Safety Check – a simple and easy way to say you’re safe and check on others.
As Facebook tries to encourage more of its 30 million Local Pages owners to become Facebook advertisers, it has to simplify the ad-creation process. It also has to make the value and targeting of those ads more transparent. Local Awareness Ads will clearly help the company as it seeks to accomplish those goals.
In yet another indication of how social media continues to take over our lives, over the last few years Facebook has become a place where users can process death. We come here to grieve for those we’ve lost, connect with family to celebrate and toast the lives of loved ones and even join the larger online community in remembering those who have passed on.