Odds are, you’ve not spent much time pondering this question. You are so busy maintaining your business that you simply don’t have the bandwidth to consider what is optimal in terms of garnering the most visibility and engagement on Facebook.
The best suggestions I can make around posting frequency for funeral homes and funeral vendors can be summarized like this:
People visit Facebook profiles more than four billion times per day, and we’re continually looking for ways to make profiles the best place for people to curate their online identities and connect with others. Today, we’re unveiling some new, mobile-friendly features for Facebook profiles. There are three main improvements that will give you more opportunities to express who you are and control the content showcased on your profile.
Funeral Iconoclast and Social Media Maven Launch Provocative Broadcast.
Jeff Harbeson and Ryan Thogmartin have teamed up to create Funeral Nation (FN), a weekly web show. The show’s platform will be built around providing news, observations and perspectives on the funeral industry in an entertaining and non-traditional manner.
You can find out some helpful demographic information about the people who have been reached by your Facebook business page. It’s simple to do, and can be very informative. Here’s how: Go to your funeral related business page (not your personal “home” news feed) and click on the Insights link at the top of the page. This will launch a general Overview screen, and an Overview bar will appear immediately under the Insights link button you just clicked.
Facebook Ads a mystery to you? Not sure you see the benefit in spending money on them? Well consider the mystery solved! Ryan Thogmartin, a social media expert, will walk you through the process of creating Facebook ads from start to finish.
DISRUPT Media has been selected by Ferdinand Funeral Homes & Crematory to coordinate its social media program. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Ferdinand use social media platforms to engage more fully with families in the South Florida market.
If you are like most people, you probably have the misconception that your Facebook fans (anyone who has “liked” your business Facebook page) see everything you post on your page. This simply is not true. In fact, according to Ogilvy, organic reach (the number of people who see a non-boosted post) on Facebook is between 2% and 6%, depending on the number of fans the page has. Why is this?
Many people who are regular users of Facebook do not really understand the terminology used when discussing the benefits of utilizing this channel in their social media outreach efforts. Knowing the difference between key terms is important as you consider the potential customers you touched with your content.
One of the primary purposes in maintaining a Facebook page for your funeral home or business is to get exposure…to get your name in front of as many people as possible. That certainly happened this summer for Hillis, Combs & Nestor Funeral Home in Zanesville, Ohio! Hillis has been a FUNERAL Social client of DISRUPT Media for several years, and during that time we have helped them to gain a substantial fan base, even though Zanesville is a town of only 25,000 people.
As a business, you want your Facebook fans and readers to engage with the content you post. When people engage, they indicate they are warming up to your brand, and that they think others will appreciate what you have posted. So your goal, your target, should be to get as many Likes, Comments, and Shares as possible.