In this episode we talk with Poul Lemasters about the story behind his hugely successful annual coat drive, we spotlight a funeral director who went above the call of duty to honor a veteran and in our WTF segment we feature one of the ugliest casket interiors we have ever seen.
funeralnation.tv – In this episode we go head to head with Josh Slocum, executive director, of the Funeral Consumers Alliance. We ask Josh about the FCAs call for funeral home pricing transparency and if funeral homes should consider the FCA the enemy. Our WTF segment features advertising genius!
Recent events such as the terrorist attacks on Paris cause an obvious interruption on “normal” life. As a socially present business that is not a direct victim of tragedy, how should your respond? Wisdom requires balance in everything. You want to make sure your organization and your people are careful not to go to extremes, causing frustration among your readers and, possibly, affecting your bottom line in a negative way.
So much of our lives and our memory sharing takes place on Facebook these days. But there is one large group who is still largely absent from the Facebook space ﹘ funeral homes. Sure, you may think that this social sharing space is just a place for you to share funny photos with friends, comment on newsworthy photos, or update people on the goings-on of life… but it’s actually much more than that. It’s a place to grow and expand your business.
Funeral professionals must work hard to maintain a positive “feel good” image with the public. End-of-life situations are rarely easy, so it’s not surprising when people hope to avoid frequent visits to our establishments. Given the inherent uneasiness and sadness associated with funerals, we should look for ways to light a candle in the darkness whenever possible. One way to do this is through the use of tactful and timely humor in our public communications.
Have you ever searched for a business on the web only to find that they have no web page, or their web page is archaic and outdated? You know the first impressions you have about the organization as a result…Have they shut their doors? If not, don’t they care about how they appear to the outside world? If they are this unconcerned about their web presence, how much attention do they give to their face-to-face customers?
I accumulated quite a few business cards at this year’s NFDA convention from folks who visited our booth in the expo hall. My first order of business upon returning to normal life at the office was to enter the names and contact information from those cards into our customer management database. It’s rather tedious to enter the information by hand, so I tried taking the lazy man’s route by, first, locating the web page of the funeral home or funeral vendor so I could copy and paste the information from there into the respective fields in our database.
FUNERAL nation Episode #4 – We Go One on One With NFDA CEO Christine Peppers, NFDA 2015 Highlights and 3 WTF’s!!!
In this episode we go to the SUPERBOWL…well the 2015 NFDA Convention to interview NFDA CEO Christine Pepper (she gives huge props to FN). Jeff and Ryan interview 5 first time NFDA exhibitors and bring you 3, yes 3 different WTF moments.
There are very few places left that haven’t been touched by social media or technology — the funeral industry, being one. But even this market may not be left untapped for long, with experts predicting a broad range of high-tech upgrades in casket gadgets headed our way.
FUNERAL nation Episode #3: We talk about New Funeral Companies, NFDA Predictions and the Ultimate Redneck Funeral Camper
In this episode we highlight new companies that are innovating in the funeral profession, make bold predictions about what we will see at the 2015 NFDA convention, spotlight a superstar funeral director and show the ultimate redneck funeral camper in the most talked about WTF segment yet!