DISRUPT Media has been selected by Johnson County Funeral Chapel and Memorial Gardens to help coordinate its social media program. Using their proprietary FUNERAL Social Design Process, DISRUPT Media is helping Johnson County Funeral Home and Memorial Chapel use social media platforms to more fully engage with families in the Overland Park community.
When someone visits your funeral business Facebook page, are they wowed by what they see? First impressions are important, so you want the images on your page to have a memorable and positive impact. It’s not hard to make changes that will have a more pleasing effect. Here are a few ideas and pointers to consider when selecting and modifying your Facebook business page cover photo
Ask Kid Social Episode #5 – How Did You Get Your Start, Advice for Funeral Startups and New Camera Angles
Episode 5 launches a new recording format and Kid Social brings the heat answering two questions! If you care please share! Ask your questions on Twitter and Facebook using #AskKIDSocial or tweet @RyanThogmartin
On episode 18 we continue our theme of #FNhustle and #FNchange as we talk about the extreme need for funeral directors to step up their personal brand building and we look at new on demand, done for you pre-need marketing service.
It’s not rocket science. It’s not mind blowing. It’s not new. In fact, it’s pretty flippin’ basic. The funeral business is personal. This is a 100% relationship business. That’s right, relationships – in high school we called this ‘popularity,’ and the prom king always got the girl. The class president wasn’t the most qualified candidate – just the best looking. The funeral business isn’t much different.
Facebook Reactions will roll out soon in the United States. Here’s what it means for users, advertisers, and that mortuary school classmate you don’t really want to be in touch with anymore. You might have heard about Facebook’s plan to add other instant emotional reactions to its interface, in addition to the iconic like button. Well, the future is almost here.
I spit straight up value in this episode and share the single best type of content every funeral home should be posting on Facebook. #guaranteedwinner #askKIDsocial
On this episode we talk about a shake up at Aurora Casket Company and a new strategic alliance between two funding companies that are launching a simple funeral funding solution direct to the consumer.
According to a survey conducted by the National Funeral Directors Association in 2002, the most common reasons people gave for choosing a funeral home were location (78 % of respondents), reputation (71 %) and that it previously served the family (70 %). Only 36 % cited price. Perhaps you could change your location and/or add more funeral homes to your network but, excluding those options, you have the most control over your reputation and over the prices you charge. In order to draw consumers to your funeral home, you must maintain and promote your good reputation as a quality deathcare provider who charges reasonable prices.
In this episode I discuss the top 5 factors Facebook uses to determine what content appears in a users newsfeeed. Understanding these factors will allow you to focus your content efforts on achieving specific engagement metrics, leading to better organic reach.