FUNERAL Hustle is a realtime look at what it’s like to be a social media marketer and death-care entrepreneur. Follow entrepreneur, Ryan Thogmartin, as cameras capture the travel, meetings, presentations and 1-on-1 jam sessions that showcase the grind…the FUNERAL Hustle.
Below are a few examples of how Lumberton Family Funeral Home is Lumberton. TX has embraced Facebook Live to connect on a more transparent and engaging level with their community. Just check the views on each livestream (they average over 2,000 views).
We have also included below 6 tips for funeral homes using Facebook Live.
So many funeral companies are blowing it by spamming funeral directors all over the web. If you’re not providing value – then you’re spamming. Watch this short video to find out what I mean.
Hit the ground running in 2017 — Ryan goes over the 5 Social Media MUST-DOS for your funeral home or funeral business to succeed and leave the competition in the dust this year. Hint. . . Facebook trumps all, but Instagram is your ace up the sleeve!
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a FREE Martin Luther King Jr. Day Tribute video (seen below) post that is perfect for your funeral home’s Facebook Page.
It’s 2017. Are you still marketing your funeral business like it’s 1979 (I know most of you are)? Are you spending the bulk of your advertising dollars on old school methods that are expensive and ineffective? There is a major problem in this profession where funeral directors think they can be guarded from change – like you’re untouchable from what the market (consumer) demands or wants. Regardless of what you do or how you market, you think families you have served in the past are always going to come back to you, this is just not true. Yet, we (the profession) continue to do things the same way we always have. The market doesn’t owe you anything. Every family is fair game and the funeral home that gets their attention is the funeral home that will win.
Pray Funeral Home in Charlotte, Michigan took the Mannequin Challenge to heart and nailed it at their company Christmas party – complete with the Grinch, Darth Vader and a baby! You can see the full Facebook post and video below.
What should you do if you work for a funeral home who is losing marketshare because the owner is a stick in the mud and won’t change the way the funeral home operates? This is a question we get all the time.
I get pretty direct in this video about my thoughts on how you should react if the funeral home you work just won’t change to address the needs of the consumer.
The beauty of social media is the ability to be real, transparent and timely. It also allows brands to backdoor sell and promote produces.
On Christmas Day Pierce Chemical posted the perfect video to their Facebook Page. One that showcased a product without trying to hard sell, provided a great demo and was super timely.
Check out the video below.
I speak with a number of funeral professionals every week about their social media strategy and goals, particularly their efforts on Facebook. Typically, if these folks have created a business Facebook page for their funeral home (many haven’t), their approach to posting content is totally random. Really, it’s a crap shoot. I generally hear ‘we just post obits or whatever we feel like when we have time’. When asked about the goal(s) they expect to achieve through social media, the response is usually “Oh, I don’t know. We just post stuff and hope the public notices.”