n times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news.
We want to provide a helpful tool that people can use when major disasters strike, so we’ve created Safety Check – a simple and easy way to say you’re safe and check on others.
As Facebook tries to encourage more of its 30 million Local Pages owners to become Facebook advertisers, it has to simplify the ad-creation process. It also has to make the value and targeting of those ads more transparent. Local Awareness Ads will clearly help the company as it seeks to accomplish those goals.
In yet another indication of how social media continues to take over our lives, over the last few years Facebook has become a place where users can process death. We come here to grieve for those we’ve lost, connect with family to celebrate and toast the lives of loved ones and even join the larger online community in remembering those who have passed on.
Twitter said on Tuesday it will remove images of deceased individuals at the request of family members, a move that comes a week after Robin Williams’s daughter said she is quitting the platform after being sent disturbing photo-shopped images of her father’s death.
Welcome to the first installment of our new Friday Finds: Funeral Industry Blog Roundup series, where we’ll be sharing the “best of the best” funeral profession blog posts found across the web. Hope you enjoy the collection of articles!
We get asked a lot of questions about Google and how search results work. Being a social media company we aren’t the experts on SEO so we did some digging and found this great infographic that explains how Google works. Enjoy!
In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook marketers, you’re battling for diminishing space in your audience’s News Feeds. Demand for impressions, views and clicks is higher than ever, while the supply of News Feed space hasn’t grown to keep up.
So while Facebook is financially free if you want to chat with friends and look at cat memes, if you are using Facebook as a tool to grow your business, advertising needs to be part of the plan.
What role does social media play in the grieving process? By studying trends, some researchers have been able to understand the motives and psychological focal point for this kind of activity. Through online interaction, emotions are displayed and discussed in a public and social way like they never were before. This not only changes the way we handle the living, but also the deceased.
If there’s one thing Facebook understands, it’s that an enormous number of people are checking their news feed and reading posts while they’re at work or commuting. A lot of content marketers understand this too which is why we’ve seen a rise in bite-size content, aimed to be “easily digested”.
Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46? Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users.