You, as a leader in your organization, determine your ethics. You portray your deeply held beliefs as you do business every day. If your ethics are based on the “true north” principles of integrity, humility, and honesty, you will serve your customers well because you are remaining true to your principles. Your brand is formed in your customers’ heads, and they will publicize it for you.
Doing Well a Thing That Is Well Worth Doing: The Best Way to Serve The Community is to Forget The Community and Serve The Work
“There is, in fact, a paradox about working to serve the community, and it is this: that to aim directly at serving the community is to falsify the work; the only way to serve the community is to forget the community and serve the work.”
70% of SMBs stated they wanted to take advantage of digital media to help expand their businesses and reach new customers, but 77% felt they lacked the time and/or knowledge to manage digital media effectively. Of those who are trying to do it themselves, a majority admitted they were falling short in their efforts. SMBs who use marketing providers report a much greater satisfaction with their results.
What’s Behind The Bling? An Inside Perspective on The Controversial Owner of ConnectingDirectors.com and DISRUPT Media
Ryan started his social media company DISRUPT Media, appropriately named because these means of interacting with customers would certainly be disruptive to an industry based in so much tradition. I think it was during the development of this new business that Ryan decided his trendy mode of dress would become his unique “brand,” symbolizing the need to modify or even break from outmoded ways of interacting with the public.
Facebook’s algorithms “prefer” video over static promotional posts or linked video content.
Not sure how to incorporate video into your social strategy?
We’ve got you covered with a few tips and tricks to make your transition into video seamless and successful.
Download our free PDF white paper here:
Well, it’s already 2015. So what should funeral homes do?
We’ve put together a list of tips to help you maximize your funeral home’s Facebook presence and content while still conforming to Facebook’s latest round of algorithm changes.
The way your client families are consuming content is rapidly evolving, and it’s up to funeral homes (you) to make sure your Facebook strategy is also changing with those habits, ensuring success and growth for 2015.
We get asked daily about what certain social media words mean. So we created a FREE White Paper that you can download.
This white paper provides a breakdown of social media buzzwords to help you better understand what all the talk is about. In this white paper you will learn about buzzwords like: Reach, Organic, Engagement, Impressions, Stories and much more!
Watch the video below to see how you can download this free white paper.
Should you continue to spend the bulk of your advertising dollars on one-way promotions in which there is no opportunity for you to engage with the public?
Consider where your advertising dollars are currently going. Isn’t it time to invest in ads that allow you to engage your public in the forums where they are living and active?
“Social media should be a crucial component of a growing funeral home’s marketing plan,” commented Fowlkes. “At Coleman Funeral Home, we have increased engagement and we are making an impact thanks to DISRUPT Media and their ‘unconventional’ marketing leader, Ryan Thogmartin.”
If you want to grow your audience and funeral home business, Facebook advertising needs to be part of the plan. It’ll cost you, but the ROI on Facebook ads is, no doubt, the best bang for your advertising buck when compared to other forms of traditional or online advertising. Here are some reasons why FB ads are a good idea: