The engagement on your page may be excellent, with many fans Liking, Sharing, and Commenting on your posts. But if these folks do not live within your service area, your page will do little to increase your business and improve your bottom line. So, how do you generate visibility for your page among the people most likely to become your customers? Here are some ideas:
This is one question constantly (and rightfully) posed by funeral home owners and vendors. Does investing in an active presence on Facebook pay off in terms of business gained? We will take a stab at providing some answers in this article.
“When I first heard DISRUPT Media’s name, I thought it was a great name in a profession so adverse to change,” Givnish went on to say. “We have found their systematic approach is very understandable and quantifiable. That’s the reason why Givnish Funeral Homes selected DISRUPT Media.”
Company hires social media agency to help educate families on ShareLife®
“DISRUPT Media is the leading company that focuses specifically on social media for the deathcare industry. Ryan Thogmartin and his team have extensive expertise talking about a difficult subject online with compassionate, compelling posts,” stated Rex. “No one else in the industry has their depth of knowledge and skill. FPG is proud to partner with DISRUPT to be leading edge in the industry.”
Most people are unaware of the wealth of information they can access by viewing their Facebook business page Insights. On the Insights tab are many helpful charts, graphs, and statistics from which you can learn about the engagement your page is achieving, which types of posts are the most popular, some basic demographics of the folks viewing your page, and the time of the day/week/month you are getting the most engagement…and it’s all free for the viewing!
You may be thinking “Oh, c’mon…posting content on Facebook isn’t so complicated that I can’t do it myself, or have my receptionist do it for us.” If you are thinking this way, consider these questions:
You feel pretty good because you have created a Facebook page for your funeral home. Since 78% of consumers say social media impacts their purchasing decisions, it is very wise to have an active presence on Facebook. Now…what to post and when should you post it?
In the end, ‘chilling’ on a mausoleum tower at the Gate of Heaven Cemetery cost Jeffrey Pirog a cool $4,000. Capping a 12-month standoff with the Roman Catholic Diocese of Springfield, Pirog agreed Tuesday to pay $4,000 to cover damages from his late night tower-scaling misadventure last May.
If you are like most people, you probably have the misconception that your Facebook fans (anyone who has “liked” your business Facebook page) see everything you post on your page. This simply is not true. In fact, according to Ogilvy, organic reach (the number of people who see a non-boosted post) on Facebook is between 2% and 6%, depending on the number of fans the page has. Why is this?
Our charismatic and beautiful son and brother died Sunday morning from a drug overdose. Clay was the youngest of four children, raised in a loving home in Apex with two brothers and one sister. Outwardly Clay looked like he had it all: Intelligence, confidence, athletic ability, height, beautiful blue eyes, broad smile, fantastic wit, and the ability to engage and forge a relationship with anyone. Inwardly Clay was sensitive and had struggles that he hid well from his close and clannish family.