Many people who are regular users of Facebook do not really understand the terminology used when discussing the benefits of utilizing this channel in their social media outreach efforts. Knowing the difference between key terms is important as you consider the potential customers you touched with your content.
One of the primary purposes in maintaining a Facebook page for your funeral home or business is to get exposure…to get your name in front of as many people as possible. That certainly happened this summer for Hillis, Combs & Nestor Funeral Home in Zanesville, Ohio! Hillis has been a FUNERAL Social client of DISRUPT Media for several years, and during that time we have helped them to gain a substantial fan base, even though Zanesville is a town of only 25,000 people.
As a business, you want your Facebook fans and readers to engage with the content you post. When people engage, they indicate they are warming up to your brand, and that they think others will appreciate what you have posted. So your goal, your target, should be to get as many Likes, Comments, and Shares as possible.
Relationship will provide funeral companies easy access to the best-in-class resources for both digital and traditional marketing.
I’ve studied leadership principles in my formal schooling and private reading, and I’ve striven to exercise what I’ve learned about leadership in the various professional positions I’ve held. I’m convinced that the best leaders, the best humans really, are those in whom the first characteristic you see and sense is humility.
The engagement on your page may be excellent, with many fans Liking, Sharing, and Commenting on your posts. But if these folks do not live within your service area, your page will do little to increase your business and improve your bottom line. So, how do you generate visibility for your page among the people most likely to become your customers? Here are some ideas:
This is one question constantly (and rightfully) posed by funeral home owners and vendors. Does investing in an active presence on Facebook pay off in terms of business gained? We will take a stab at providing some answers in this article.
“When I first heard DISRUPT Media’s name, I thought it was a great name in a profession so adverse to change,” Givnish went on to say. “We have found their systematic approach is very understandable and quantifiable. That’s the reason why Givnish Funeral Homes selected DISRUPT Media.”
Company hires social media agency to help educate families on ShareLife®
“DISRUPT Media is the leading company that focuses specifically on social media for the deathcare industry. Ryan Thogmartin and his team have extensive expertise talking about a difficult subject online with compassionate, compelling posts,” stated Rex. “No one else in the industry has their depth of knowledge and skill. FPG is proud to partner with DISRUPT to be leading edge in the industry.”
Most people are unaware of the wealth of information they can access by viewing their Facebook business page Insights. On the Insights tab are many helpful charts, graphs, and statistics from which you can learn about the engagement your page is achieving, which types of posts are the most popular, some basic demographics of the folks viewing your page, and the time of the day/week/month you are getting the most engagement…and it’s all free for the viewing!