What you post on Facebook and how the post is constructed matter more than you think. When creating Facebook posts there are specific things that you can do to drastically increase or unfortunately decrease who sees and engages with the content you post. Content that has no engagement can quickly kill a valuable social media presence.
Here are 7 things that most funeral directors and marketers in the funeral profession don’t know about Facebook:
Wanna talk about social media for your funeral firm or funeral company at the ICCFA Convention in Las Vegas?
Watch this video to see how you can set up a strategic meeting with DISRUPT Media’s owner Ryan Thogmartin.
No one can resist selfies anymore. Not astronauts. Not Barack Obama.
Don’t expect this duck-faced self-reflection to go away. Even our grandparents are taking part, and they’re actually doing a pretty good job. Yes, funeral directors, baby boomers are now becoming extremely tech savvy and they ARE using social media!
Since a blanket ban on social media use is probably not in the best interest of your funeral home, employees or customers, it’s important to establish a concrete social media policy for employees, and to avoid falling into the trap of thinking that your funeral home does not need one.
The 80-year-old great-grandmother collected more than 86,000 followers after her great-grandson Zach Belden started an account for her in January as a way to support Simpson’s battle with cancer.
There’s a vast difference between having social media profiles for your funeral home because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your funeral home’s business goals.
Any of the following 10 signs may be indications that you’re doing social media wrong:
Today Facebook is rolling out an updated look for News Feed so that desktop and mobile will look the same, making Facebook more consistent and easier to use across platforms.
How often to you poll you community to find out exactly what it is that they believe is the most valuable part of a funeral? Chances are you never have.
Most funeral professionals just assume ‘what is most valuable’ because for some reason we feel it is our job to determine what a dignified funeral is.
What if your community has a completely different perception of what parts of a funeral are valuable?
International Order of the Golden Rule just made a great Facebook post and every company should be following their lead.
It was a simple post but one that was preplanned and well thought out.
No Trigard didn’t pull a Britney but they did just release another great infographic!
Last week we highlighted 4 infographics Trigard created for funeral homes to use on their social media channels. You can view these infographics here.
Trigard has delivered again posting the below infographic on their Facebook Page: