A Facebook engineer said Thursday that the social network has informally experimented with an alternative to “like”: specifically, the “sympathize” button. Facebook’s members have for years demanded a less cheery way to quickly respond to friends’ posts, pointing out that “liking” becomes awkward and inappropriate when someone posts about a breakup, a death or even just a bad day.
One day each of us will pass on and be no more. We will cease to be, expired stiff and bereft of life, our metabolic processes part of history. Most of us don’t like to think about joining the choir invisible or, for that matter, what will happen to our online profiles once we become ex-people.
Just think if this funeral home was putting their social media on autopilot and didn’t have a real live conversation with their audience – all the value would be sucked out of this post. What good is a one-sided conversation?
Only got a few minutes to spare? Then no worries because here are some very quick tips to increase your Facebook engagement.
This November, host a Facebook giveaway contest that invites fans to remember the true meaning of Thanksgiving. Ask users to share their favorite Thanksgiving story or memory for a chance to win something from your funeral home, no not an urn or casket.
To start, the purpose of a ‘death call’ app would be to get funeral directors more death calls. To actually work, it would need three things:
The National Funeral Directors Association Recognizes funeralOne with the 2013 NFDA Innovation Award
Established in 2009, the NFDA Innovation Award recognizes and promotes creativity, innovation and excellence among funeral service suppliers and vendors.
When funeralOne set out to create mobile phone-friendly funeral home websites, they didn’t simply adapt their existing website templates for smartphones.
Just in case Yahoo CEO Marissa Mayer plans on running a funeral business out of the Palo Alto, California, funeral home she bought earlier this month — and isn’t, you know, pulling a Mark Zuckerberg — she might want to hire the bros of the death care industry to help her take her funeral business to the next level.
The phenomenon might seem proof of technology distancing us from our own humanity, but it’s quite the opposite.
Funeral homes are making destructive mistakes on social media that are halting their marketing effectiveness. Ryan breaks down the 3 biggest mistakes in this video.