The Difference Between a Facebook Business Page and a Personal Profile – What Death Care Professionals Need to Know
This is one of the most common mistakes funeral professionals make on Facebook. One of the big areas of confusion revolves around how best to represent your funeral home on Facebook.
Social media has made it easy to share condolences after a death—but it hasn’t led to an online culture that’s more sensitive about loss.
Social Media success happens the same way as the maze – start at the end and visualize your way back to the beginning. It’s reverse engineering. When you can see where you’re going it’s easier to get there.
“We are a very goal-oriented firm and we knew our social media partner had to be committed to delivering on the metrics we established,” commented Todd Capps of the McDougald Funeral Home, Cemeteries and Cremation Services. “Not only has DISRUPT Media helped us deliver on every metric we set, but they have done it in a way that’s fun and doesn’t seem like work.”
On this episode I talk about the secret to marketing (it’s all about the heart), how social media levels the playing field and complaining sucks – so if you hate the funeral profession that much you should just leave.
It’s great that so many potential customers frequent Facebook these days (about as often as they use the restroom!), but with so much traffic and competition in the Newsfeed it can be difficult for a funeral home to get noticed.
We’ve compiled below some quick tips as to how you can increase the odds of being seen when people use the restroom, er…when they browse their Facebook Newsfeed:
On this episode I talk about the value of Facebook and why a presence there is more than just good will – you should really be driving results – if not, you’re doing it wrong. I also discuss why the market (the consumer) doesn’t give two craps about you.
To have a better chance that YOUR funeral home’s content is served up to your fans on a regular basis, it’s helpful to know the guiding principles used by Facebook to determine how the algorithms work. Here are some of the basics:
Finding content for your funeral home’s Facebook page can be tough. We have you covered! We have created a premium Memorial Day video post that is perfect for your funeral home’s Facebook Page.
However, contests and promotions are only powerful if you do something with the data you collect.
We also understand that sometimes it can be hard to see the bigger picture and know exactly what your next move is going to be. That’s why we want to provide you with 6 ways that you can leverage the data you collect from your fans.