NGL’s Newly Enhanced Website Adds Chat Feature for Policyholders
Madison, Wis. (June 4, 2026) – In late 2025, NGL Insurance Company (NGL) launched www.nglic.com, a redesigned and enhanced corporate website. The Madison-based insurance company developed its new website to deliver a faster, more intuitive, user-friendly digital experience for current and potential policyholders, agents and job candidates.
“The new website reflects NGL’s ongoing commitment to innovation, transparency and providing excellent customer service by offering streamlined navigation, modern design and expanded access to product and company information,” said Maria Lubick, Assistant Vice President, Corporate Communications and Community Engagement. “We focused on creating a website that is informative, easy to navigate and accessible across all devices while better showcasing our products, service and company values.”
Key features of the new website include:
- Modern, responsive design – Optimized for desktop and mobile users to ensure a seamless browsing experience across all devices.
- Improved navigation – Simplified menus help users quickly find information.
- Faster performance – Upgraded infrastructure and streamlined page layouts provide faster load times and improved reliability.
- Enhanced Content Experience – Updated product and service pages, news updates.
- Stronger Security and Accessibility – Built with updated security protocols and accessibility standards to better serve all users.
A major addition to the website is the introduction of a live customer service chat feature. Preneed (funeral insurance) policyholders with policy-related questions can connect directly with an NGL customer service representative in real-time, during NGL business hours. This new feature provides faster assistance, personalized support and a more convenient way for policyholders to receive answers without needing to place a phone call or wait for an email response.
“This new chat feature technology allows us to connect with policyholders faster, helping reduce call volumes and improve wait times,” said Drew Prenli, Assistant Vice President, Customer and Distribution Solutions. “Providing a superb customer service experience is a priority at NGL. Our experienced representatives set us apart from other insurance carriers. That’s why policyholders can be confident that when they message us on chat, they are speaking to an actual NGL representative in Madison, not an AI bot.”
Incorporating chat as an additional way for policyholders to contact NGL is indicative of how policyholder needs remain a key priority. NGL is dedicated to evolving to meet customer needs through convenient, modern ways to connect. As a leader in the Preneed industry, NGL takes feedback seriously and is open to looking for opportunities to enhance product and service offerings.
Discover NGL’s new website at www.nglic.com.
About NGL
Established in 1909, NGL Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and long-term care, as well as employee benefits products, including dental, vision and hospital indemnity. Information about NGL can be found at www.nglic.com; Facebook: Facebook.com/NGLIC and LinkedIn: https://www.linkedin.com/company/national-guardian-life-insurance-company.
