What Can We Learn From Immediate Cremation Families?

April 27, 2016
Advertisement

Article by: Barbara Kemmis, Executive Director – Cremation Association of North America

Ch-ch-ch-ch-changes
Turn and face the strange

—David Bowie (Changes)

Advertisement

Honey I know, I know, I know times are changing

It’s time we all reach out for something new

That means you too

—Prince (Purple Rain)

As the times change—and the death care industry changes along with them—what can we learn from immediate cremation families? 2016 is rapidly becoming known for a string of high-profile celebrity deaths—and cremations—and there is a lot of useful information to take away from the headlines.

Cremation is the new tradition in the U.S. It is now the preferred method of disposition for most Americans—and why should the rich and famous be any different? More often than not, the mega-stars who died during the past year arranged for an immediate cremation, followed soon after by a private family gathering, with the public celebration of their lives and careers taking place weeks or months later. Do you see a similar trend with the families you serve?

While this trend may not bode well for the traditional funeral home or cemetery business model, be assured that all is not lost. Celebrity funerals may seem like do-it-yourself affairs, but they have staff to plan these events—and, likewise, the families you serve have you.

All the elements of a traditional funeral are still at play. There are gatherings, celebrations, remembrances, committals, and memorializations. But the form these standard elements take is evolving, happening in highly personalized and unusual ways, and, sometimes, only virtually.

This is where your connection to your community is key. Celebrities are famous and news of their deaths spreads across social and traditional media. But the deceased individuals in your neighborhood matter, too. They raised families, built businesses, volunteered their time, and were loved by friends, neighbors, and family members. They deserve to be remembered and celebrated.

Celebrities are memorialized while they are still alive—a star on the walk of fame, induction into a Hall of Fame or the like. Their families and fans have a place to go to remember them and their careers. Where are your families memorialized?

Are you prepared to assist your families in highly personalized and less traditional ways? Do you know how to memorialize a Facebook page or help a family set up a webcasted service? Are you willing and able to sit down with people and find out what they really want and offer creative solutions to fulfill their wishes? Do you even make the attempt to offer these options to immediate cremation families?

The elements of a funeral are still necessary for healthy grieving. Your business can thrive when you become a specialist in the new tradition.

CDFuneralNews

ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com we have created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

Funeral Homes are Struggling to Keep Their Doors Open
Cremation
3 views
Cremation
3 views

Funeral Homes are Struggling to Keep Their Doors Open

Ryan Thogmartin - August 13, 2017

This is a topic and conversation that does not get talked about or covered enough. We all want to put the blame on cremation and ignore the fact that many of the issues facing funeral homes aren't because families choose cremation but because of bad business decisions of many funeral directors who don't want to change or accept cremation.

Jobs
2 views

Preneed Funeral Sales Advisor

CDFuneralNews - August 11, 2017

Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…

12 Benefits of Social Media Every Funeral Home Needs to Know
Marketing
3 views
Marketing
3 views

12 Benefits of Social Media Every Funeral Home Needs to Know

Ryan Thogmartin - August 10, 2017

Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.

Comments