What Can We Learn From Immediate Cremation Families?
Article by: Barbara Kemmis, Executive Director – Cremation Association of North America
Turn and face the strange
—David Bowie (Changes)
Honey I know, I know, I know times are changing
It’s time we all reach out for something new
That means you too
—Prince (Purple Rain)
As the times change—and the death care industry changes along with them—what can we learn from immediate cremation families? 2016 is rapidly becoming known for a string of high-profile celebrity deaths—and cremations—and there is a lot of useful information to take away from the headlines.
Cremation is the new tradition in the U.S. It is now the preferred method of disposition for most Americans—and why should the rich and famous be any different? More often than not, the mega-stars who died during the past year arranged for an immediate cremation, followed soon after by a private family gathering, with the public celebration of their lives and careers taking place weeks or months later. Do you see a similar trend with the families you serve?
While this trend may not bode well for the traditional funeral home or cemetery business model, be assured that all is not lost. Celebrity funerals may seem like do-it-yourself affairs, but they have staff to plan these events—and, likewise, the families you serve have you.
All the elements of a traditional funeral are still at play. There are gatherings, celebrations, remembrances, committals, and memorializations. But the form these standard elements take is evolving, happening in highly personalized and unusual ways, and, sometimes, only virtually.
This is where your connection to your community is key. Celebrities are famous and news of their deaths spreads across social and traditional media. But the deceased individuals in your neighborhood matter, too. They raised families, built businesses, volunteered their time, and were loved by friends, neighbors, and family members. They deserve to be remembered and celebrated.
Celebrities are memorialized while they are still alive—a star on the walk of fame, induction into a Hall of Fame or the like. Their families and fans have a place to go to remember them and their careers. Where are your families memorialized?
Are you prepared to assist your families in highly personalized and less traditional ways? Do you know how to memorialize a Facebook page or help a family set up a webcasted service? Are you willing and able to sit down with people and find out what they really want and offer creative solutions to fulfill their wishes? Do you even make the attempt to offer these options to immediate cremation families?
The elements of a funeral are still necessary for healthy grieving. Your business can thrive when you become a specialist in the new tradition.
Latest posts by CDFuneralNews (see all)
- Preneed Funeral Sales Advisor - August 11, 2017
- Physicians Mutual Celebrates Preneed Anniversary with NFDA Sponsorship - August 9, 2017
- The Only Good Aftercare Program Is A Consistent One - August 7, 2017
You may be interested
Funeral Homes are Struggling to Keep Their Doors OpenRyan Thogmartin - August 13, 2017
This is a topic and conversation that does not get talked about or covered enough. We all want to put the blame on cremation and ignore the fact that many of the issues facing funeral homes aren't because families choose cremation but because of bad business decisions of many funeral directors who don't want to change or accept cremation.
Preneed Funeral Sales AdvisorCDFuneralNews - August 11, 2017
Premier Funeral Solutions is currently seeking a Preneed Funeral Sales Advisor . Premier Funeral Solutions offers tools and methodologies developed to help…
12 Benefits of Social Media Every Funeral Home Needs to KnowRyan Thogmartin - August 10, 2017
Social media is 'marketing.' It's not the new marketing, it's the current state of marketing, and funeral homes and death care companies can no longer afford to ignore it. There are so many reasons why death care companies need to get their heads out of the sand and start engaging on the platforms used by over 68% of all Americans.