2023 Cremation Symposium: Ignite the Spark!
WHEELING, IL— We never knew the value of a capable funeral professional until COVID hit. Finding qualified employees is never easy, but add to that a pandemic, compassion...
CANA Symposium
Speakers Make Headlines at the CANA Symposium
WHEELING, IL— The Cremation Association of North America (CANA) welcomed more than 100 cremation innovators and thought leaders to Las Vegas for the return of the Cremation Symposium...
CANA Symposium Happened in Vegas, But What We Learned Shouldn’t Stay There
Did you miss the Cremation Association of North America (CANA) Symposium in Las Vegas earlier this month? Understandably, call volume, budget limitations, and pandemic precautions mean every cremation...
Embracing the DIY Consumer with Lacy Robinson
WHEELING, IL— When the U.S. economy cratered in 2008, it forced many of us to become more budget-conscious. As a result, people got resourceful and novel and creative...
Captivate the Cremation Customer’s Attention
WHEELING, IL—Rolf Gutknecht knows that templates are not the most important part of your marketing strategy, because “for a marketing program to be clever, contemporary, and inviting enough...
Creating a Culture of Trust
WHEELING, IL—The holiday season may have come to an end, but Angelique Simpson has more sweet treats to share: “Creating real culture is a lot like making cake:...