Efficiency or Die: Join a Gentle Chat at the 2023 Symposium

CANA Funeral Industry News Funeral Industry Press Releases December 21, 2022

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Efficiency or Die: Join a Gentle Chat at the 2023 Symposium

WHEELING, IL— The pandemic transformed technological solutions from nice-to-have to a must-have for businesses to keep serving families. Now, these solutions are essential to running a successful business. Will de Michaelis and Tyler Yamasaki invite you to join Efficiency or Die: A Gentle Fireside Chat at the Cremation Association of North America’s 2023 Cremation Symposium this February 8-10, 2023 in Las Vegas to discuss how technology helps your business advance.

Almost overnight, “I’ll get around to it” became mandatory in 2020. Everyone has a COVID-era story about how their business adapted to their families’ needs. “The pandemic exposed what was lacking in the way the traditional funeral home did business,” explains Tyler Yamasaki. “It also showed consumers that businesses can adapt to doing things online, and those that were willing to make it easy and accessible were going to win.” During their chat, Tyler and Will ask participants for their successes and share their own experience with technological solutions.

Will de Michaelis and Tyler Yamasaki have made their careers in strategic implementation of technology in the funeral profession. Technology and efficiency are now essential to running your business. At his high-volume crematory and mortuary in Southern California, Will helped over 4,500 families in a single year from a single location. Tyler’s company, Parting Pro, has facilitated more than 150,000 online arrangements. They share their data and experience and how owners and managers can make technology work for them.

They are joined by these experts with ideas to reenergize your business purpose:

  • In The Right Way of Management: Meaning and Purpose for Your People, Eric Layer will share proven research and strategies from inside and outside the funeral business from his consulting firm McKee Wallwork and his 2020 book The Right Way of Death
  • Leili McMurrough of Worsham College will help you create a funeral home environment that welcomes and retains The Young and the Restless by taking an “employee-centered” perspective. 
  • Jason Widing of Foundation Partners Group will reveal new data to help you understand how to align your business’s culture with Online Deathcare: Evolving Consumer Expectations to succeed.
  • Jonathan Lewis, president of consulting firm McKee Wallwork + Co., leads a discussion on how to understand the big picture of your company’s health during his Culture Compass workshop. 
  • Emerging Trends will spark debate on the changes to the FTC Funeral Rule, split licensure, and new forms of disposition moderated by CANA President and SCI AVP of Government and Industry Relations Caressa Hughes.
  • …plus, presenters will host Roundtable Conversations on their areas of expertise!

Need to refresh and reset? CANA’s 2023 Cremation Symposium is your chance to escape the winter doldrums and reconnect with colleagues from across the country. Then, at the end of the day, The LINQ Hotel + Experience has seasonal facials and treatments at The Spa, state of the art fitness center, fun and relaxation at the Influence Pool, plus foosball and pool at the REQ Room. CANA’s room block closes January 6th, so book soon to enjoy a modern Vegas experience at the heart of the strip!

Make technology work for you with Will de Michaelis and Tyler Yamasaki! Join CANA for the 2023 Cremation Symposium February 8-10, 2023 at The LINQ Hotel + Experience in Las Vegas. Visit goCANA.org/CANAignite to see what else we have planned for the event and register to join other cremation business owners and managers from across the country.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.