ICCFA Leadership Summit 2025 Empowers Deathcare Professionals to “Reimagine, Reinvent, Redefine”

STERLING, Va. (November 17, 2025) – The International Cemetery, Cremation & Funeral Association (ICCFA) concluded its 2025 Leadership Summit in Knoxville, Tennessee, where deathcare leaders gathered to explore the theme “Reimagine, Reinvent, Redefine.” Held October 21–23, the Summit offered an immersive educational and networking experience that challenged professionals to think differently about the future of deathcare.

This year’s event welcomed 124 total registrants, bringing together a diverse group of professionals representing every facet of the cemetery, cremation, and funeral service profession. The Summit also provided a special opportunity for members of the inaugural class of ICCFA’s 40 Under 40 Award, who attended through educational scholarships from the ICCFA Educational Foundation. These emerging leaders participated in educational sessions and networking events, connecting with deathcare veterans and peers as they continue shaping the future of deathcare leadership.

Hosted by Summit Co-Chairs Lori Bolton, CSE, CXE, and Dr. C. Lynn Gibson, DPHIL, CFSP, this year’s event combined hands-on, off-site learning with visionary presentations that encouraged attendees to embrace innovation, hospitality, and meaningful community engagement. Participants spent a day at Smith Life & Legacy in Maryville, Tennessee, where they experienced a symbolic “Funeral for the Traditional Funeral” and explored transformative approaches to serving modern families.

Educational highlights included sessions such as “Why Hospitality? Reimagining the Funeral Experience” with Lee Longino of Service Corporation International, “The Celebration Journey” with Brooke Heldman of Dignity Memorial, and “Cemeteries Are Dying” with Dr. Jason Troyer and Dr. C. Lynn Gibson, DPHIL, CFSP. Attendees also reimagined aftercare and cemetery engagement with presenters Jennifer Flaum of HeartLight Center and John Bolton, CCE, CCrE, CSE, CXE, of Park Lawn Corporation. The Summit concluded with the Irwin W. Shipper Government & Legislative Update, led by Christie Toson, CCE, and Poul Lemasters, Esq., which provided crucial updates on federal and state issues impacting the profession.

Networking and connection were at the heart of the event. While the annual ICCFA Golf Tournament was cancelled due to inclement weather, attendees still enjoyed memorable opportunities to connect—including a whiskey tasting and lunch at Company Distilling and evening receptions that fostered collaboration and community among peers from across the profession.

“Our goal with the Leadership Summit is to provide a space where creativity and collaboration meet,” said Nadira Baddeliyanage, ICCFA Executive Director. “This year’s hands-on approach reminded us that leadership isn’t just about management—it’s about vision, courage, and reimagining what’s possible for the families we serve.”

ICCFA President Bob Gordon, Jr., CCE, added, “The Summit in Knoxville proved that innovation and compassion can go hand in hand. Our attendees left inspired to redefine excellence in service, design, and care within their own organizations.”

The 2026 ICCFA Leadership Summit is scheduled to take place October 20–22, at The DeSoto in Savannah, Georgia. Next year’s program will continue to build on the theme of innovation and leadership with new speakers, interactive sessions, and engaging networking opportunities.

For more information, visit iccfa.com/fall.

Founded in 1887, the International Cemetery, Cremation, and Funeral Association is the only international trade association representing all segments of the cemetery, cremation, funeral, and memorialization profession. The association is comprised of more than 10,000 members in the cemetery, funeral home, and crematory industries, as well as supplier and related businesses worldwide.