Tribute Technology Announces Strong Start to 2025, Driven by Innovation and Digital Reach
WAUNAKEE, Wis. – Tribute Technology, the leading provider of technology solutions for the funeral and cemetery profession, announced a strong first half of 2025 with notable year-over-year growth across multiple areas of its business. The company achieved solid increases in both revenue and EBITDA, underscoring how its commitment to helping funeral professionals thrive in a digital world drives growth.
Tribute Technology’s platform continues to serve as an important connection point for families and communities during life’s most meaningful moments. In the first six months of the year, the company recorded more than 550 million obituary visits across client websites, demonstrating the scale and reach of its digital presence as families increasingly turn to online spaces to honor and remember loved ones. This digital reach was bolstered by a 9 percent increase in new funeral home websites launched year over year, expanding the number of firms able to connect with their communities online.
“Everything we do starts with the customer in mind,” said Craig Greenseid, chief executive officer at Tribute Technology. “We’re seeing real momentum across the business, and that’s thanks to the strength of our team, the clarity of our mission, the strong partnerships we’ve built with funeral professionals, and our commitment to delivering powerful technology.”
For Tribute Management Software, new systems launched increased 70 percent for the first half year over year, demonstrating Tribute Technology’s continued leadership in management software for the profession. This also reflects the platform’s expanding role in helping firms streamline operations, manage data more effectively, and provide a seamless experience for families.
Marketing services revenue increased 11 percent year-over-year, underscoring the value of these solutions in helping firms grow and connect with their communities.
Most importantly, eCommerce commissions earned by funeral homes in the first half of 2025 increased 7 percent compared to the same period last year, fulfilling Tribute Technology’s commitment to continually increase earnings for its website customers through optimization.
Platform Enhancements to Support Funeral Professionals and Fuel Growth
Tribute Technology introduced a series of product and service enhancements in the first half of the year to improve efficiency, personalization, and digital outreach for funeral professionals. Among the highlights was the launch of Obit360, a next-generation obituary platform designed to help funeral homes and families get more value from every obituary. Obit360 offers an improved user experience, increased engagement, and easier access to event details—helping each obituary reach more people and generating increased traffic to funeral home websites.
Strengthened Service Model and Expanded Partnerships
To better serve its clients, Tribute Technology restructured its support and account management teams, assigning a dedicated account manager to every funeral home partner. In addition, Tribute Technology expanded its partnership with Chptr to scale Tribute Spotlights—a unique feature that broadcasts death notices on local television stations, extending reach within local communities and honoring loved ones in a highly visible and meaningful way.
Looking to the second half of 2025, Tribute Technology will continue to release AI-powered tools, introduce new features in its management software, and deliver continued enhancements across its product suite. These updates are designed to help funeral professionals operate more efficiently, grow their businesses, and strengthen their connections with families.
Tribute Technology’s strong performance in early 2025 reflects its investment in customer-driven innovation, agile product development, and its mission to help firms build trusted, modern brands within their communities. This momentum reflects Tribute Technology’s continued growth in its customer base, expansion of its platform, increased adoption of management software and websites, and higher commissions earned by its funeral home partners.
About Tribute Technology:
Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving more than 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families. To learn more, visit www.tributetech.com.
