(Un)Conference Bombshell: Cruger Announces Brad Green’s Appointment as COO of Foresight Companies

Following a phenomenal panel discussion on the state of funeral service finances at the fifth annual Disrupt Media Funeral (Un)Conference Tuesday, Chris Cruger, Chief Executive Officer of The Foresight Companies, announced that former Park Lawn Corporation CEO J. Bradley Green has joined Foresight’s executive team.

“I’m actually thrilled to announce that Brad Green has joined Foresight as our Chief Operating Officer,” Cruger shared with a record-breaking number of virtual (Un)Conference attendees.” Brad and I became really close friends, particularly over the transition of Park Lawn from public to private.”

Strong leadership and a smooth transition

As Park Lawn’s CEO, Green spearheaded the nearly $1 billion deal that successfully transitioned the company into private ownership by the Homesteaders Company, Homesteaders affiliate Viridian Acquisition Inc., and Birch Hill Equity Partners Management Inc. in August 2024. Cruger and Foresight assisted Homesteaders in the negotiations and worked alongside Green and others to manage the change. It was this partnership that convinced Green to consider joining Cruger at Foresight.

“We’ve been spending a lot of time together and he was able to spend some time around our team,” Cruger shared with (Un)Conference leader and Disrupt Media founder Ryan Thogmartin. “He loved what we were doing. Loved the culture and wanted to be a part of it and I couldn’t be more humbled to have him on board. I mean, you look at people out there, here’s the guy who doesn’t have to work, doesn’t have to do anything, but loves the profession, loves the people, loves what we do, and it’s really an exciting opportunity. [All I can say is] welcome, welcome.”

Green announced in April 2025 that he was stepping away from Park Lawn after nearly seven years with the company. Green joined Park Lawn as President in May 2018 and assumed the CEO position in March 2020. He previously served as CEO with the Signature Group prior to the Park Lawn’s acquisition of the business. Park Lawn president and general counsel Jennifer Hay assumed the role of CEO in May 2025.

New digs for Foresight

In addition to the announcement of Green’s new role, Cruger shared that Foresight has moved its base operations from Phoenix, Arizona to Jupiter, Florida. As all of Foresight’s employees also relocated to the new Florida location, the Arizona office was permanently closed.

Since Cruger joined the Foresight team in 2019, he has helped 178 businesses transfer ownership — and according to the panel of funeral finance experts at the (Un)Conference, the merger-acquisition market is only going to grow in the coming months and years.

A bright future

During a lively and informative discussion, the five-member finance panel described an “extremely active environment” and a “lot of activity” of late. Joining Cruger on the panel were Jamie Meredith of C&J FInancial, Tim Bridgers of Global Atlantic, Jimmy Altmeyer of Altmeyer Funeral Homes and Treasured Memories, and Jake Johnson of Johnson Consulting Group. Thogmartin led the panel in talks about preneed programs, training, business intelligence, and the changing needs of families.

“There is a lot of a changing demographic, and more and more people are looking to get out of this space,” Cruger shared during the discussion. “I think that spells a lot more opportunity. Valuations are solid. I think there’s no better time to be in this space, if you’re willing to be a little more progressive.”