The KING of Funeral Events: Adam Guthrie’s Proven Strategy

How can funeral homes build stronger relationships with their community while growing their business? It all comes down to events! In this episode, Ryan Thogmartin sits down with Adam Guthrie to unpack how Adam turned authentic, low-cost events into a powerful strategy for community connection and funeral home growth.

From widows and widowers luncheons to paint therapy classes, Adam shares exactly how his team creates meaningful events that build trust, increase visibility, and drive real business—without spending a dime on marketing.

What You’ll Learn in This Video:

✔️ Why funeral home events are crucial for long-term growth

✔️ How Adam built a loyal following with $0 ad spend

✔️ The importance of authenticity in event planning

✔️ How these events led to six figures in pre-need transfers

✔️ Tips for funeral directors ready to start their first event

If you’re a funeral home owner or director looking for proven, heartfelt ways to grow your brand and serve your community, this video is a must-watch!