Another Multigenerational Funeral Director Joins Sympathy Brands Team 

Funeral Industry News Funeral Industry Press Releases January 17, 2023
Sympathy Brands

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Another Multigenerational Funeral Director Joins Sympathy Brands Team 

January 17, 2023 – Miami, FL – Sympathy Brands Company, dedicated to providing support to  those navigating end-of-life matters, welcomes industry veteran Jonathan Craciun as a Client  Success Manager.  

“We are delighted Jonathan has joined the Sympathy Brands team. His deep industry  knowledge, dedication to families, and strong appreciation for personal care are incredibly  valuable assets for our funeral home and cemetery partners and the families they serve,” said  Michael Schimmel, CEO of Sympathy Brands. 

Craciun’s focus at Sympathy Brands, parent company of,,, and others, will be to support funeral homes and cemetery partners from onboarding  through ongoing training and support of Sympathy Brands family-focused integrated products  and services including Viewneral®, premium streaming services, automated aftercare, seminar  services, service folders, and prayer cards. Additionally Craciun will transition his deep-seated experience to continue to expand Sympathy Brands’ educational seminars and articles. 

“I am excited to join a team focused on helping the deathcare industry continue to enhance  family care. The overlap of industry services and strong consumer brands like and is a unique approach to help meet families where they are,”  said Craciun. 

The addition of Craciun further expands and strengthens the Client Success team, led by Brad  Hainer, and supported by Arianna Rule, another experienced funeral director and Client  Success Manager at Sympathy Brands. 

Craciun served as both a location manager and funeral director for over seven years at Craciun  Funeral Homes in the Greater Cleveland Area prior to moving into a sales role for several years.  Craciun earned his Bachelor of Arts from Bowling Green State University. 

About Sympathy Brands Company 

The Sympathy Brands Company family of brands, including,,, and others, supports families and industry experts through all stages of end-of-life  matters™ with its trusted marketplace, leading technology, and highly curated network of strategic  partners. To learn more, please visit