Greeting Express Debuts New Product Features
Greeting Express is pleased to announce the addition of several features to The LIFE Program, formally the Legacy Book Program. These features are sure to add significant value to the overall product offering. The LIFE Program had an outstanding response from the attendees at the NFDA show in Chicago. Directors were excited about the new additions and eager to hear about how they could get started with the program, “We made a lot of great connections at the show, with both funeral directors and vendors”, said Anthony DeMarco, Director of Sales.
One of the new features available is an optional upgrade to include a DVD sleeve adhered on the inside back cover of the book. This addition is FREE of charge to the funeral home and soon to be as simple as checking a box within the shopping cart to let Greeting Express know that you would like that feature added to your book. DeMarco said, “I had several funeral directors approach me about the resources they are spending on DVD cases, and the fact that they wanted to offer one of our LIFE books with every service, so we went to the drawing board and came up with the DVD sleeve on the inside of the book”. The digital and tangible offering of products allow families to view photos and memorable documents any way they choose in a much easier to find way than before, truly a perfect match.
The LIFE Program has also launched a quarterly based incentive program to funeral homes. Locations that currently use The LIFE Program have seen the need to offer a NEW innovative tangible product of superior quality with their packages that will increase the overall value of the home’s service to the family. A LIFE book is a great affordable product to be given away with every service and The LIFE Program wants to reward the funeral homes offering books as part of a package, and those with high sales volume, by providing a discount for the number of books that they sell during a calendar quarter. Discounts start at 5% and go all the way up to 12%, depending on the number of books sold during that given quarter. We will add your total number of books together after each quarter and you will receive a rebate check in the mail for the applicable amount. It’s that easy! Quarterly incentive discounts will be taken in conjunction with pre-existing multiple book discounts that the LIFE Program already offers.
Finally, The LIFE Program is proud to release our in-house custom design option for the funeral homes that simply do not have time in their day to day schedule for layouts, but still would like to offer a LIFE book to their families. All you need to do is e-mail us your photos along with any other desired information i.e. obituary, date of birth/death, and any other scanned in documents and our designers will do the complete layout for you from start to finish. The fee for this service is $23.00 per design layout and includes all three levels of books that the LIFE Program offers. For example, if you sell 10 books of the same design to the family, there would only be a one-time charge of $23.00.
You can now turn your LIFE book into a register book as well! The custom creation tool used to create the LIFE book now has the ability to add custom register pages to the back of the book. LIFE books have now been turned into a photo book, a DVD case, and a register book all in one! Adding the custom register pages will not incur an extra fee, just simply pay for the additional pages or use some built into the starting 20. “I have never felt this excited or more confident about our product than I do right now. We are proud to be a supplier to the funeral industry and look forward to what the future holds for us” DeMarco said. Contact Anthony DeMarco at 919.695.4000 or via email at tademarco@greetingexpress.com for more information.
