Here is the short version.
Some funeral directors are showing their work. How they care for families. How they prep the casket. How they embalm the body. All tasteful.
And other funeral directors are calling it undignified.
Let’s be honest about what’s really going on. This isn’t about dignity. It’s about insecurity. Insecure about being on video. Uncomfortable talking about pricing. Unwilling to explain how things are done.
Hiding all of that doesn’t make you more dignified. It just makes what you do a secret. And secrecy is not dignity.
Here is why this matters for your funeral home. The consumer has never been more curious about death care, and never been more misinformed. Every question you won’t answer gets answered by someone else. Usually the loudest voice, not the most qualified one.
The funeral professionals being transparent right now are not your enemy. They’re doing you a favor. They’re educating your future families and building trust for the entire profession, including yours.
Watch the video: https://fb.watch/v/3EyjKwoPZ/
– Ryan
P.S. The funeral homes winning right now answer the questions families are actually asking. On camera. In plain language. The ones hiding are getting left behind.
