Funeral Industry News

ASD Designs Unique Floral Rewards Program to Help Directors With After Hour Flower Orders

September 20, 2011
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ASD Designs Unique Floral Rewards Program to Help Directors With After Hour Flower Orders

MEDIA, PA–For years, Funeral Homes have dealt with issues involving unsightly or late floral arrangement as a consequence of the public turning to anonymous “web” florists found through search engines when the local retail flower shop is closed or unavailable. To help resolve this embarrassing problem, ASD – Answering Service for Directors has created a solution so floral orders can be taken 24/7 and are always arranged and delivered by the funeral homes’ trusted local florist.

Known as the “Floral Rewards Program”, callers are never inconvenienced by having to write down a number and hope the florist is open. Directors benefit from added peace of mind knowing that floral arrangements will never arrive in a box five minutes before a service begins. By working in conjunction with the firm’s recommended florist, ASD’s Floral Rewards Program ensures funeral homes can help to keep business local instead of receiving questionable arrangements from outside the area.

“I had an out-of-state family member personally thank me for ASD’s ability to assist him with a flower order. He called after hours when our local florists were closed. If it weren’t for ASD’s Floral Program, who knows where he would have eventually ordered his flowers from, or what they may have looked like upon arrival,” says Funeral Director Paul Cavanagh of Cavanagh Funeral Home in Norwood, PA. “ASD took a potentially bad situation and turned it into a positive for our Funeral Home.”

ASD clients who participate in the Floral Rewards Program will also receive a generous discount on their answering service bill every time an order is processed. Callers who contact the funeral home are connected by ASD to a Flower Bereavement Specialist who diligently tracks the order from inception to delivery through the funeral home’s preferred florist. All orders are backed by a 100 percent quality and satisfaction guarantee.

According to owner Kevin Czachor, “We’ve received nothing but wonderful feedback from clients who are currently participating in the Floral Rewards Program and more are signing up every day. What really sets this program apart is that it can work in conjunction with any florist in the country, so directors have complete control over where flowers are being arranged.”

The Floral Rewards Program went through an extensive planning process, including several years of research and carefully engineered testing to ensure complete functionality. ASD wanted to help eliminate the headaches associated with funeral flower deliveries by providing directors with added control over where their firm’s flower orders come from. Directors who take part in the program have an opportunity to improve the consistency in quality of their firm’s flower arrangements while reducing their funeral home’s monthly expenses.

About ASD

ASD is the leading answering service and call support center for funeral home professionals. As a full service provider, ASD empowers directors and staff of funeral homes to offer the highest caliber of service, particularly while away from the office. ASD’s innovative technology and call support expertise have made it a national leader in the death care space. Headquartered in Media, Pennsylvania the firm offers comprehensive call support for funeral homes and related businesses of all sizes. For more information on ASD’s Floral Rewards Program, call 800-868-9950 or visit