Funeral Industry News

Aurora Casket Celebrates 10th Anniversary of with Complimentary Personal Planning Guide

April 27, 2011

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Aurora Casket Celebrates 10th Anniversary of with Complimentary Personal Planning Guide

Aurora, IN – April 26, 2011 – Navigating the many choices involved in funeral planning just got much easier with the addition of a new downloadable Personal Planning Guide at The site was developed 10 years ago by Aurora Casket Company as a resource for families on funeral planning and grief support. More than 100,000 unique visitors annually turn to for information about funerals and memorialization.

The complimentary Personal Planning Guide provides families with the opportunity to review choices available for end of life planning, from traditional rituals and customs to personalized life tributes and memorial services.

“Ultimately, the best source of information about funeral planning, grief, and healing is a local funeral professional,” said Marty Strohofer, director of creative marketing at Aurora. “ provides families a starting point online and a locator guide where they can find a funeral professional in their community.”

After reviewing information on, families can download the Personal Planning Guide to record some of their preferences and information required.

“Planning in advance takes some of the burden and uncertainty from the minds of our loved ones,” Strohofer said. He also added the importance of reviewing personal preferences with other family members.

“Funerals are for the living. Many of us want to try to shield our family from the pain of death and loss, but planning an appropriate time and place for family and friends to say goodbye and share memories is an important part of the healing process,” he added.

For additional information and to access the complimentary Personal Planning Guide, visit

About Aurora Casket

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit