Top Funeral Homes, Performers Honored at Precoa Celebration Event

Funeral Industry News Funeral Industry Press Releases Precoa April 5, 2023

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Top Funeral Homes, Performers Honored at Precoa Celebration Event

The nation’s leading funeral homes and advance funeral planners from across the country have been honored by Precoa for their performance over the past year. 

Precoa’s advance funeral planners represent the highest concentration of Million Dollar Producers in the funeral profession, including several three-million-dollar producers and even a six-million-dollar producer. Brian Whittecar, Precoa vice president of sales, says the success of the company’s Advance Funeral Planners (AFPs) and funeral home partners is evidence of the effectiveness of the ProActive Model and the dedication of Precoa’s hard-working teams across the country. 

“We work with the best AFPs and best funeral homes in the profession, and I’m honored to be part of a team with such talent and drive,” Whittecar said. “Across Precoa, our teams and our funeral home partners build trust with families and each other. That connection enables and encourages us to thrive.” 

Massachusetts-based O’Donnell Funeral Home was named a Precoa Distinguished Partner. A partner for six years, their willingness to test new innovations and consistent support of the ProActive Model® led to O’Donnell having their best sales year ever in 2022. 

A Precoa partner since 2017, Lucas Funeral Homes was honored as a Distinguished Partner. Texas-based Lucas grew their preneed program’s sales by more than 20 percent in 2022 and, more importantly, provided a path to healing for hundreds of families. 

Precoa also honored Charles Anderson, founder of the Outlook Group, with a Lifetime Achievement Award. Mark Hornibrook and Bret Davis founded Precoa as “a place where everyone treats each other with kindness, love, and respect.” Similar dreams inspired Charles Anderson to start the Outlook Group in 1985. Anderson is a humble visionary, a loyal friend and a fearless leader. 

Sales Leader of the Year Nectar Ramirez may have started at Forest Lawn during a pandemic, but she has not let that slow her down. Nectar’s focus on people and her drive for excellence helped lead Forest Lawn to not only their largest preneed sales year ever, but also their largest year in cemetery sales. 

Jessica Ceille’s leadership has inspired everyone at Precoa. Her work to ensure her colleagues at Krause Funeral Home and Cremation Services feel valued resulted in an astonishing increase in preneed sales and in Jessica earning the Sales Leader of the Year award.

Sean Riley, a Precoa regional director, earned the Field Manager of the Year award for delivering on Precoa’s promise to grow and sustain preneed sales. In 2022, he helped grow sales at many of his long-time partnered funeral homes and helped his advance funeral planners surpass sales targets. Sean is known around Precoa for his genuine nature and always bringing out the best in others. 

Joe Maughan, a Precoa regional director, earned the Field Manager of the Year award for an incredible year of helping families preplan their funeral arrangements. Joe puts his whole heart into helping others, and has dedicated himself to building up our up-and-coming leaders within the company. 

About Precoa 

Precoa is the remarkably simple, incredibly effective way to 2x your preneed. Through our marketing and sales program called ProActive Preneed®️, funeral homes can breathe a sigh of relief. We take the burden of preneed off your shoulders and give you the competitive edge of more leads, more appointments, more prearranged funerals, and phenomenal preneed experiences that leave a lasting impact on families. To learn more, please visit