Interactive Strategic Planning with Jake Johnson

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CANA Jake Johnson

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Interactive Strategic Planning with Jake Johnson

Set Measurable Goals and a Strategy to Achieve Them at CANA’s Convention

WHEELING, IL— To accomplish an objective, you need to define it first: Goal, noun. An objective or target that someone is trying to reach or achieve. For many of us, it’s not that we’re not meeting our goals, it’s that we’re setting our mark too low and only achieving what we were aiming for.

Don’t be held back by poorly defined expectations. Join Jake Johnson, the President and CEO of Johnson Consulting Group, at CANA’s 104th Cremation Innovation Convention in Atlanta, Georgia this August 17-19, 2022 to get a grasp on creating measurable goals to drive and develop sustainable growth in your business. 

Where has your company been? Where is it now? Where is it going, and how will you get there? Research shows that 85% of executive leadership teams spend less than one hour each month discussing strategy—and 50% spend no time at all! So it isn’t surprising that 95% of employees don’t understand —and aren’t even aware of—company strategy. No wonder so many businesses fail to reach their strategic targets for sustainable growth. To achieve success, you must define success.

Strategic planning is the process used to prioritize and align efforts, effectively allocate resources, and ensure your goals are backed by data and sound reasoning. “From the business side, the pandemic has taught us the importance, more than ever, of having a strategic plan,” explains Jake. “You have to look at your business from every angle, from business practices, financials, workplace morale, customer service, to make sure you’re prepared for fluctuations.”

As President & CEO at Johnson Consulting, Jake Johnson has a unique ability to problem solve complex business problems and communication leads. His session, sponsored by American Crematory Equipment Co., on Interactive Strategic Planning will show you how to effectively develop an ongoing strategic planning process.

He joins the stage with presentations from other experts:

  • Brian Waters co-host of Undertaking: The Podcast, opens the convention with a plan to Question Everything.
  • Michael Dixon and Kim Zavrotny, of Funeral Professional Peer Support, talk about stress and burnout in the workplace and how we’re Stronger Together: The Value of Peer Support.
  • CANA’s own Barbara Kemmis facilitates a discussion on Cremation Trends Part 1: Statistics and Business Diversification with expert insights from leaders across the profession.
  • Cremation Trends Part 2: Cremation Memorialization introduces the results of brand-new research on memorialization trends in the US and Canada.
  • John Baker and Judy Olson, of National Guardian Life Insurance, share their data and experience with Cremation & Preneed.
  • …plus, the always popular Roundtable Conversations offer collaborative discussion on solutions and new ideas for all attendees!

Rise above the statistic and be one step closer to the ultimate goal of your exit plan with Jake Johnson! Savor your bite of the Big Peach and join CANA for the 104th Cremation Innovation Convention August 17-19 at the Omni Hotel at CNN Center in Atlanta, Georgia. Visit to see what else we have planned for the event and register to join other cremation business owners and managers from across the country.


About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,500 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.