CHRISTMAS IN JULY | FFFW #45 | Connecting Directors

TIS THE SEASON

This morning I started getting hit with Christmas ads, videos, and emails. I thought to myself, “This is crazy, it’s only July!” Then I remembered- IT’S JULY! One of my favorite parts of this month is that for some reason, which I don’t really understand, people have created a beautiful thing called Christmas in July. I don’t get it, but I love it. So, Welcome to the Christmas in July special!

GAME TIME!

“Marley was dead to begin with.” We can assume Marley died around the year 1800. If the average cost of a funeral is $8,000 in 2021, what would be the equivalent of $8,000 in 1800? (click your answer)
$168
$53
$371

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CHRISTMAS CAMPAIGNS

Like I said, I started getting hit with Christmas stuff this morning. So, even if you’re someone who is against enjoying Christmas until Thanksgiving is over, you need to start thinking about what your business is going to do for the holiday season. Christmas is 22 weeks away, and Thanksgiving is only 18 weeks away. We all know things take time, so you may want to start thinking about how you want to celebrate now.

That being said, I already have some ideas for you. 10/10 recommend all of these gems.

1) Embalm-an-Elf!

Basically, it’s Build-A-Bear, but the kids from your community walk away from your funeral home with a little elf friend that’s ready to RIP.

2) Get a sleigh hearse. Mr.Claus delivers gifts to children all over the world, you’ll be delivering bodies to cemeteries all over your county. Not too much of a difference.

3) Film a Hallmark-ish movie based around a funeral director working in your funeral home.
“But wait, I’ve never directed a movie. I can’t act. How will this work?” – You.

My advice, don’t overthink it. Watch a couple Hallmark films and you’ll see you’re overqualified.

Bam! Do any of these and your phone will be ringing like some silver bells.