Batesville Sponsors ICCFA Keynote Address by Dr. Alan Wolfelt: Understanding and Teaching the Why of Permanent Placement

Funeral Industry News May 5, 2021
Batesville Logo
CDFuneralNews

We believe that every funeral director should have the tools to succeed. With the help of our field-leading partners, we publish daily funeral industry news and provide free tools to help our readers advance their careers and grow their businesses. Our editorial focus on the future, covering impact-conscious funeral care, trends, tech, marketing, and exploring how today's funeral news affects your future.


Batesville Sponsors ICCFA Keynote Address by Dr. Alan Wolfelt: Understanding and Teaching the Why of Permanent Placement

BATESVILLE, Ind. – Batesville, a leading provider of high quality products and technology solutions to today’s death care professionals, is proud to sponsor the keynote address, “Exploring the Significance of Permanent Placement,” by Dr. Alan Wolfelt, one of North America’s leading death educators and grief counselors, at the 2021 International Cemetery, Cremation and Funeral Association (ICCFA) Annual Convention and Exposition, May 17 – 21. The company will host a live online chat with Dr. Wolfelt following his presentation and provide ten free copies of his book, “One Mindful Day at a Time,” to active Q&A participants.

“After a year that saw families unable to conduct traditional funerals, it is more important than ever that we reground ourselves in understanding WHY funerals matter, and there is no one better to share that message than Dr. Wolfelt,” said Jenn Parvin, vice president of marketing and technology at Batesville.

This inspirational and engaging presentation will explore how consumers’ lack of understanding of the value of funerals – and WHY they matter – can cause them to confuse efficiency with effectiveness. Dr. Wolfelt will explain how a model of information, education and honoring choices can help you serve individual families’ needs, while fostering the well-being of your community.

Parvin said one of the key learnings during the pandemic is how effective virtual meetings can be as a format for learning new skills, sharing information or just spending time catching up. Batesville has a great lineup of activities planned for this year’s convention, including online chats, live product and technology demos, videos, and other educational materials available in the virtual Batesville booth. This includes:

  • A variety of burial and cremation products
  • Image Medallions, including a live demo showing how medallions are created
  • Family Choices® personalization offerings
  • Websites with themed obituaries and video tributes
  • MIS Pro and HMIS management software

Batesville is paying tribute to America’s veterans by showcasing its NO1 18-gauge steel caskets. Available in Neopolitan, Sydney and Midnight colors, with rich black or navy velvet tailored interiors and embroidered medallions representing the U.S. Armed Forces, the NO1 is a distinguished option to honor a life of service. Families can create custom Image medallions to complete the look or choose from a collection of display and keepsake medallions and corner designs representing their loved one’s branch of service.

“We believe every life tells a story and none are more meaningful than those of our veterans who dedicated themselves to protecting our freedom,” said Parvin.

In their honor, Batesville will donate $500 to the “Journey to Serve” initiative recently launched by the ICCFA Educational Foundation and the Funeral Service Foundation, and an additional $100 for every NO1 18 gauge military casket ordered with a Family Choices Image medallion in the company’s virtual booth during the convention. Journey to Serve is aimed at recruiting veterans for employment throughout the death care profession.

Be sure to mark your calendars for these special events:

Wednesday, May 19: Live Learning Event

  • “Preparing for the Post-COVID Rebound” – Insights from Batesville’s latest research on pre- and post-pandemic consumer preferences and strategies, plus proven strategies to lead your staff through the change management curve and help them adapt to a post-COVID world.

Presented by Paul Holzman, Marketing Director, Batesville and Ashley Glaub, Director, Talent Management & Organizational Effectiveness Leader, Hillenbrand (2:15 p.m. – 3 p.m. ET)

Thursday, May 20: Keynote & Live Chat

  • Dr. Alan Wolfelt presents, “Exploring the significance of Permanent Placement: Understanding and Teaching the WHY” (11:45 a.m. – 1 p.m. ET)
  • Interactive Q&A with Dr. Wolfelt. Ask a question to receive 10 free copies of his book, “One Mindful Day at a Time,” a valuable tool to use with preneed or at-need families. One set of 10 per funeral home. (2 p.m. – 2:30 p.m. ET)

ABOUT BATESVILLE

Batesville (www.Batesville.com), a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is a recognized leader in the death care industry in North America, offering a comprehensive portfolio of burial and cremation products, memorialization options and innovative technology solutions. For more than 125 years, Batesville has supported licensed funeral professionals in helping families honor the lives of those they love.® A history of manufacturing excellence, product innovation, superior customer service and reliable delivery helped Batesville become – and remain – a market leader.