ASD Introduces “Meet the Director” Web Series to Showcase the Work of Funeral Directors

Funeral Industry News Funeral Industry Press Releases September 11, 2020

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ASD Introduces “Meet the Director” Web Series to Showcase the Work of Funeral Directors

Media, PA—ASD – Answering Service for Directors is pleased to introduce a new web series that promotes and showcases the work of its clients. The new series, titled Meet the Director, will feature funeral professionals sharing stories about the experiences that have made their careers rewarding. Each month, Craig Meehan, ASD’s National Sales Manager, will host funeral directors who have compelling stories to share. The series will be hosted on YouTube at

The COVID-19 pandemic has truly put into full focus just how essential funeral professionals are to our society and the families who rely on them. ASD’s goal in creating this series was to shine a spotlight on the often overlooked work of the funeral service profession and to give funeral directors an opportunity to explain, in their own words, how they approach their work.

“The Meet The Director web series is not about ASD or the services we offer. Our primary objective in this series is to promote our clients and showcase the amazing work they do on a day-to-day basis,” explains Meehan. “We hope that anyone who watches can learn from the stories presented in each episode. The funeral profession is comprised of the most compassionate and caring individuals whom communities turn to in their time of absolute need. Funeral directors are very important essential workers, but are seldom acknowledged for their work they do. Now that people are glued to their screens, we are given the perfect chance to feature their stories and ensure they get the credit they deserve.”

In the first episode, ASD shares the story of the Robbins Family who turned to the Einan’s at Sunset Gardens Funeral Home in Richmond, WA after the devastating loss of their 16-year-old son Christian Robbins. Christian’s Father, Ted Robbins, joins the show along with Funeral Directors, Holley Sowards and Ron Swanson to explain how this celebration of life named, “Christian’s Campfire” came to light. In this candid conversion, Holley and Ron unveil how they transformed their funeral home into a campground-themed service while Ted recalls how his family’s collaboration with the funeral home team helped them achieve such a meaningful service for Christian amidst the COVID-19 pandemic and time constraints. The episode can be accessed on YouTube at

“We’re not a firm that’ going to say no. Every life has a story and to respect that life at the most critical time, for the family to be able to start healing through honoring his wishes, that was our first priority here,” explains Funeral Director, Ron Swanson. “It was really an experience for all of us that will be talked about forever. Christian even though he’s gone has made an impact on every body here and is still making an impact so we were honored to be a part of that.”

The Robbins family sadly lost Christian to mental illness, which led to suicide. Christian was an intelligent, very self-aware young man who was advocating for mental health issues. In the interview, Ted discusses how the funeral home staff was instrumental in helping him and his family heal after such a difficult and traumatic loss. His inspiring words really capture why funerals are so crucial to helping families cope with their grief. During this episode, we also get to help Christian’s mission by showing a video he made with his thoughts on mental health and where we need to move forward.

“We are honored to be able to share this incredible story and shine a spotlight on how crucial funeral directors are in helping families heal from difficult losses,” says Meehan. “If you or someone from your funeral home team is interested in being featured in an upcoming episode of Meet the Director, please do not hesitate to contact me. Whether you’re brand new to the funeral profession or have been serving families for decades, Meet the Funeral Director was created to shine a spotlight on why this career path is one of the most rewarding.”

To learn more or to inquire about being featured in an upcoming episode of Meet the Director, please call 800-8686-9950 or email

About ASD

ASD – Answering Service for Directors has created a new class of answering service for the funeral profession. Family owned and operated since 1972, ASD blends state-of-the-art technology with an extensive, 6-month training program focusing on compassionate care. The company’s custom-built communication systems and sophisticated mobile tools were designed solely to meet the needs of funeral professionals. By offering funeral directors unmatched protection for their calls, ASD has redefined the role of an answering service for funeral homes. For more information, visitwww.myASD.comor call 1-800-868-9950.