Eterneva Partners With Perches Funeral Homes To Honor Victims Of El Paso Shooting On One Year Anniversary Of Their Death

Funeral Industry News Funeral Industry Press Releases August 5, 2020

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Eterneva Partners With Perches Funeral Homes To Honor Victims Of El Paso Shooting On One Year Anniversary Of Their Death

El Paso, TX – Grief wellness company, Eterneva, announced today its partnership with Perches Funeral Homes. The announcement comes at the pivotal one-year anniversary of the tragic shooting at a Walmart in El Paso, Texas on August, 3rd 2019, in which 23 were killed. At the time, Perches Funeral Homes committed its resources to helping the families of the victims who died at the scene, offering free funeral services. This spring, the 23rd victim of the El Paso shooting died in the hospital, a father who jumped in front of his family to protect them when the shooting began.

Together, Perches Funeral Homes and Eterneva are gifting his widow a personalized grief journey and a new memorial option to honor his remarkable life and the ultimate sacrifice. Memorial diamonds offer a unique option to those looking for a way to honor their loved ones and Eterneva strives to focus on remembering the way individuals lived, rather than the way they died.

The diamond will be presented to the family of Guillermo “Memo” Garcia, the last victim of the deadly shooting. After a nine month stay in the hospital following the heartbreaking event last summer, he passed away. Garcia was outside of the store with his family, while fundraising for the El Paso Fusion Soccer Club, when the gunman opened fire. His wife, Jessica, was also shot, but was released from the hospital.

“As Texans, we were absolutely horrified to learn about the tragic event that took place in El Paso last summer. We are honored to be a part of Jessica and her family’s journey toward healing, even if our memorial diamond can only provide a small source of comfort in their tremendous loss,” said Adelle Archer, co-founder and CEO of Eterneva. “As a grief wellness organization, we know that a grief journey is not over after a funeral, and how important it is to keep someone’s story and legacy alive after they pass.”

In addition, all victims of the shooting will be remembered at a private memorial exhibition at The El Paso Museum of History. A virtual video of the exhibition will be shared for the public and will be available year-round for the public to visit once the El Paso Museum of History reopens following COVID-19.

“This tragedy has created deep loss in our community. These people deserve to be remembered for who they were, not for the event that took them from us. For their families, this tragedy isn’t over. It is something they live with, and it is important for us all to continue to say their names, tell their stories, and support their families in the years to come. We cannot imagine a better partner in helping us do that than Eterneva and the remarkable journey they’ve created for those grieving their loved ones,” said Sal Perches, Owner of Perches Funeral Homes.

For more information on The El Paso Museum of History, please visit:

For more information on Eterneva, please visit

About Eterneva:

Eterneva celebrates remarkable people and pets by turning their ashes into diamonds. Eterneva has designed an intricate eight-month process to create these soulful remembrances, which is a journey that is as special as the diamond and the person behind it. Customers personalize diamonds’ size, color, cut, and inscriptions, so they serve as meaningful connections to the loved ones behind it. From interactive video packaging to hand-written letters, to a courier service that hand-delivers the diamond, customers experience a level of thoughtfulness they’ve never seen before. Eterneva is based in Austin, TX, and was recently featured on Inc’s 30 under 30 list. To learn more visit and hear from customers at Eterneva reviews, and follow Eterneva on Facebook.

About Perches Funeral Homes

Since 1958, Perches Funeral Homes has served families of all faiths who have suffered the death of a loved one. Their commitment for over fifty years has been to assist those who have been touched by such a loss with dignified, personal service at a reasonable, affordable cost. As of 2020, they have 6 locations in El Paso, as well as branches in Las Cruces, NM and Odessa,TX.