Are You Keeping Up With The Changing Needs Of Families?
WHEELING, IL— Green funeral practices are being driven by consumer demand and, for the most part, funeral homes, cemeteries, and crematories are finding a way to say yes to greening funeral arrangements. Join Passages International and the Cremation Association of North America (CANA) Thursday, May 28 at 1:00pm CT for Scattering Solutions, the first of a three-part webinar series focused on keeping up with the changing needs of families.
Studies show that over 50% of families are interested in green funerals, but “green” looks different for everyone. Are you a light spring green with plenty of traditional burial and cremation offerings? Or maybe you offer eco-friendly products, but want to promote more family participation and natural burial? Are you a deep forest green and all in? Wherever you are on the spectrum, it’s more important than ever to really understand how families are thinking and what it will take to provide them with a personal funeral experience.
On Thursday, Passages’ founder Darren Crouch will focus on scattering, which, according to surveys, is what nearly half of families intend to do with their cremated remains. He'll discuss product options available and suggest ways to incorporate these products to create meaningful memorials for your families. Many families today simply are not looking for the traditional funeral services that have been offered for generations, and we have to understand that those customers won’t be convinced to go that route due to a lack of other options.
Stay ahead of the curve and make sure you are the community expert in scattering options by joining us on Thursday, May 28. Register for this free webinar here: goCANA.org/event/greenwebinar.
About CANA
Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.
About Passages International
Passages International, Inc. has been leading the green sector of the funeral industry for 20 years, with the largest selection of innovative, environmentally-friendly urns, caskets, and memorial products. For more information on green funerals and their benefits visit www.aGreenerFuneral.org. For more information on Passages products visit www.PassagesInternational.com.
