Terrybear Announces New Brand Identity

Funeral Industry News Funeral Industry Press Releases September 15, 2019
Terrybear Announces New Brand Identity
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Terrybear Announces New Brand Identity

ST. PAUL, MN. Terrybear Urns & Memorials, an industry leader in cremation urn design and sourcing, announced today the launch of its new logo and tagline. “Our new brand reflects the forward-moving direction of the company and is more relevant to who we are today and who we will be in the future, said Lavina Lau, President & CEO of Terrybear. “It represents our new expanded capabilities and offerings,” added Lau.

Terrybear has traditionally focused on offering beautifully designed urns and keepsakes to its customers. In recent years, Terrybear has expanded its offerings in urns, keepsakes, cremation jewelry, personalization services, and new technology.

“The selection of the hand-drawn logo is a representation of the creativity our team strives to incorporate into all aspects of our business – from product development and design to customer experience, personalization services, and fulfillment,” said Nikki Nordeen, Director of Sales & Marketing. “We always want to provide families with beautiful products that reflect the lives they are celebrating; products that capture the memories of a lifetime,” added Nordeen.

The new visual identity includes a new tagline, “Compassionate. Committed. Inspired.” The company’s core values remain the same: Delivering exceptional products, personalization, technology, and service; Creating forward-thinking and meaningful memorials; and, Caring for the life and legacy of customers, families and each other.