Funeral Industry News

5 Ways to Build Your Business

Part 1: Tell Your Story to Master the Art of Connection

December 21, 2017

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

5 Ways to Build Your Business

There’s no question about it. No matter what our industry, we are all fighting for business in a crowded market. We’re looking to get customers and keep them, to get our employees to do more with less (and be enthusiastic doing it), to persuade our buyers that we fill a need they don’t realize they have, to be strong leaders who are crafting a lasting legacy, and to keep our businesses relevant in the face of constant change and uncertainty. No matter how technologically advanced we get or how much the ground shifts under our feet, the truth still remains the same—this is a people business.  It’s about relationships. It’s about creating authentic connections. And when you master the art of connection, your employees and customers are happier. How do we master connection? Through story.

Many people talk about storytelling, but few can really teach it. Kelly Swanson can—and she will, at CANA’s 2018 Cremation Symposium. A strategic storytelling expert, Kelly will show you how to craft stories that convince, persuade, and make crucial connections. She understands that story is our greatest tool and knows it influences in a way that data cannot.

You may think it’s just about telling the world your story. But it’s not. Many businesses are telling the wrong story or, at the very least, an unfinished story. According to Kelly, there are actually three stories you should be telling. She will explain her formula and show how it applies in real life by bringing attendees up into the “hot seat” to get a story makeover. In just minutes you’ll see how just a few words can make all the difference. Learn more at:

Read some of Kelly’s articles on LinkedIn at

Kelly Swanson is an award-winning storyteller, motivational speaker, comedian, expert guest on The Fashion Hero TV show, and author of Who Hijacked My Fairy Tale and The Story Formula.  In addition to making people laugh, motivating them, and helping them tap into the passion and purpose for what they do and why it matters, she teaches them how to use story to raise their level of influence. She is a keynote speaker and workshop presenter at the 2018 CANA Symposium. Follow her on social media  @motivationspkr or