Funeral Industry News Funeral Industry Press Releases

FrontRunner Professional Releases New Video Condolence Technology

July 20, 2017

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

FrontRunner Professional Releases New Video Condolence Technology

FrontRunner Professional has released new video condolence technology that will allow families to leave condolences in video format on a funeral home’s website through the Book of Memories  online memorial tribute pages, easily and conveniently on any computer, tablet or mobile device.

“Today, families are geographically spread out more so than ever before. Often, how they connect is through technology. Our goal with this new video condolence feature was to facilitate a digital connection between families, friends and loved ones during times of loss. We wanted to take condolences a step further and allow families near and far to show their support in a more personalized way” says Ashley Montroy, Marketing Director at FrontRunner.

As one of many innovations FrontRunner has planned for the year, the feature will help funeral homes reach another level of service to the families and be seen as the leader in their communities. In addition, video condolences will stay in-line with one of the premier benefits of the Book of Memories, putting families in control of their loved ones online tribute page with the ability to approve video condolences in seconds.


“In creating this feature, we wanted to not only allow funeral homes to boost their offerings, but it was also important to continue our family-first philosophy of product and service development. In this day and age, peace of mind is of paramount importance for people. We can proudly say that video condolences will allow families to remain in control while opening the doors for more meaningful, expressive and touching condolence messages. This will bring families closer together and help funeral homes reach that next level of service” added Montroy.

With digital technology becoming an increasingly important aspect of funeral service, funeral directors can now be inspired to take advantage of innovations and use them to empower families and the communities they serve. FrontRunner has always taken great pride in helping firms use technology to its fullest potential and remain progressive in today’s changing times.

“The future is exciting and we want FrontRunner clients to be at the forefront of innovation in the death care industry and in their communities. With Video Condolences, we truly believe that we have built something special for our clients and can’t wait to see how it positively impacts their families” concluded Montroy.

FrontRunner is the leader in innovative integrated technology and marketing solutions designed to help funeral professionals run their business more efficiently and excel in their markets. To learn more about video condolences, read the blog post, watch the video, or contact FrontRunner online at or by phone at 1-866-748-3625. If you are not a FrontRunner client or want to ensure you are using all of your systems capabilities schedule a personal one-on-one demonstration.