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Batesville Announces Topics for Upcoming Education Week: November 16 – 19

October 26, 2015

Ryan Thogmartin is the CEO of DISRUPT Media | Follower of Christ | Husband | Father | Entrepreneur | Host of #DISRUPTu! and #FUNERALnationtv | Lover of Skittles DISRUPT Media is a social media content agency that focuses on storytelling for funeral companies. We use real stories to build creative strategies that achieve actual business goals.

Batesville Announces Topics for Upcoming Education Week: November 16 – 19

BATESVILLE, IN., Oct. 26, 2015 – Batesville is giving funeral professionals a second chance to take advantage of some of its most popular Education Week informational webinars with its final event of the year, November 16 – 19, 2015. The company is offering encore performances of 7 of the past year’s most highly rated events, which have attracted more than 1,300 professionals.


Education Week is a popular forum for busy funeral professionals who want to enhance their knowledge about key topics without leaving their office. Each free webinar includes a 30-minute interactive presentation by an expert, followed by an open question-and-answer session. A complete schedule of webinars with descriptions is below.

To register for any or all of these webinars, go to


How to Improve Your Cremation Arrangement Skills

Presented by Nectar Ramirez, Director of Customer Training, Batesville

Monday, Nov. 16, 1-2 p.m. (EST)

After meeting with a funeral professional, many cremation families still select minimal products and services. There’s a specific order to the arrangement meeting that has been proven to increase product frequency, revenue and family satisfaction. Nectar will cover key elements of the arrangement meeting – and the order in which each element should occur – to ensure a better outcome for everyone.


How MIS Professional Can Help Your Business:

The Funeral Industry’s Ultimate Management Software System

Presented by Brian Harpring, Sales Consultant, Batesville Technology Solutions

Monday, Nov. 16, 3-4 p.m. (EST)

Brian will review the features and benefits of MIS Professional, a new business management software system for funeral homes. A fully integrated solution, MIS Professional provides funeral professionals with valuable business insights they can use to grow revenue, save time and money, and enhance family satisfaction.


How to Successfully Market Your Funeral Home

Presented by Megan Keller, Director of Marketing, Premier Group

Tuesday, Nov. 17, 1-2 p.m. (EST)

Which marketing techniques are most effective for funeral homes? Where is the best return on investment? Is all marketing moving to digital? This informative session will address these burning questions and more. Drawing on her experience developing marketing plans for funeral homes across the country, Megan will share proven tips for marketing your funeral home and give actionable insights you can start using today.


How to Leverage the Power of Search Engine Optimization

Presented by Bob Sheridan, Product Manager, Batesville Technology Solutions

Tuesday, Nov. 17, 3-4 p.m. (EST)

Why should you care about search engine optimization (SEO)? Because today’s consumers are increasingly searching for funeral homes online. If you’re not showing up in the top listings on Google and other major search engines, your business is becoming invisible. This presentation reveals the key to getting great SEO results, with easy action steps to get started.


How to Unlock Business Opportunities with Consumer Personas

Presented by Todd Darland, Director, Batesville Brand Strategy & Merchandising

Wednesday, Nov. 18, 1-2 p.m. (EST)

In previous sessions, we’ve explored the different types of consumers served by the funeral industry. Now the rubber meets the road, as Todd dives into the business opportunities presented by a deeper understanding of consumer personas. If you’ve ever wondered, “How could I have served that family better?” or “Am I leaving money on the table?,” this is the perfect webinar for you!


How to Connect with Families Using Meaningful Selections

Presented by Sean Townsley, Customer Value Manager, Batesville

Thursday, Nov. 19, 1-2 p.m. (EST)

Tired of using tools that make product selection a chore for your preneed and at-need staff? Looking for ways to simplify decision-making for families? Batesville’s new digital merchandising system helps you guide families through the product selection process seamlessly. You’ll learn from one of its architects how to take advantage of this unique digital merchandising tool.


How to Simplify the Casket Selection Experience for You & Your Families

Presented by Jancy Motz, Marketing Manager, Batesville

Thursday, Nov. 19, 3-4 p.m. (EST)

Discover the proven benefits of a new merchandising system that makes it easier to educate families during the selection process – from the arrangement office to the selection room. Find out why more than 2,500 families have responded positively to this new approach and how it’s improved the types of casket choices they made. Learn effective ways to communicate the value of every casket choice you offer – including those with the personalization options many customers prefer.




Batesville (, a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love.® Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service, and reliable delivery have helped Batesville be recognized by funeral professionals as #1 in product quality, service and innovation – 2 years in a row.


Teresa M. Gyulafia

Director – Brand & Marketing Communications

[email protected]

Phone: 812.931.5084

©2015 Batesville Services, Inc.