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FrontRunner surpasses its 1.5 millionth Book of Memories Tribute Website

September 21, 2014
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FrontRunner surpasses its 1.5 millionth Book of Memories Tribute Website

FrontRunner announced today that it has just surpassed the creation of its 1.5 millionth Book of MemoriesTM Memorial Tribute Website.


From the beginning FrontRunner set out to create a higher standard for its clients. The Book of MemoriesTM Memorial Website Program far exceeds that of a simple online guestbook, which typically lasts 2-3 days over the course of the funeral.


“Today we have over 2.5 million page views per month and over 400,000 families that are actively engaged with their loved ones Book of MemoriesTM Tribute site through the use of their user login access. Many of these families continue to interact for weeks, months and years, reinforcing the program’s strategy to drive higher family loyalty for our clients,” says Kevin Montroy, FrontRunner Founder and CEO.


This success is largely due in part to the aggressive promotion of the program direct to the public through and “We invest heavily in this direct to consumer approach, directing them to the firm in their area that offers the most professional personalization available. With the Book of MemoriesTM Memorial Websites having matching Print on Demand Stationery, Memorial DVD tributes and a webcasting program, it truly does set a higher standard of professionalism for firms who want to offer their families the very best,” he adds.

Best of all, the Book of MemoriesTM are included at no charge as part of FrontRunner’s low monthly hosting fee. Those who include the Book of MemoriesTM to every family they serve are yielding the rewards from the attraction of new client families who increasingly are choosing one firm over another because of their awareness of the program and their desire to have it.


“While other firms are focused on selling trinkets and fluff through online Sympathy Stores, FrontRunner clients are astute enough to still understand where real profits come from”, says Jason Truesdell, FrontRunner President. “The reality of today is that, more often than not, family and friends are displaced and scattered across the country meaning the funeral service decision makers no longer just reside in the communities the firm serves and as such the funeral home can no longer count on local brand to set them apart. The Book of MemoriesTM program allows them to be part of something bigger with far reaching awareness and connectivity to their firm.”


For those still looking for reinforced local branding, FrontRunner offers a completely customized and rebranded Book of MemoriesTM program that can build on the uniqueness of your firm and the uniqueness of the families and communities you serve, while still promoting your firm’s offering under the Book of MemoriesTM directory.


The Book of MemoriesTM program is just one of a multitude of initiatives FrontRunner uses to help firms reach further, drive more families to their firm and grow more market share.


To learn more about what the Book of MemoriesTM can do for your firm, contact us today at 1.866.748.3625 or online at