Seniors Are Fastest Social Media Adopters in U.S.

Funeral Industry News Marketing Social Media Marketing August 12, 2013
Ryan Thogmartin

Ryan Thogmartin is the Founder and CEO of DISRUPT Media, a Funeral Home Marketing Company specializing in social media. Ryan is also a deathcare entrepreneur who has launched;, and Funeral Nation TV.

Seniors Are Fastest Social Media Adopters in U.S.

Seniors citizens in the United States are finally jumping on the social media bandwagon. This year, 43% of Americans over 65 use at least one social networking site, compared with 26% in 2010 and 1% in 2008.

While seniors have adopted social media at the highest rate over the past two years, the percentage that uses social media still trails behind other age groups in the U.S. They are the only group yet to reach 50% adoption. In 2013, 89% of 18 to 29-year-olds, 78% of 30 to 49-year-olds and 60% of 50 to 64-year-olds are active on the social web.

Statista‘s chart below breaks down social media users by age. 2013_08_08_Seniors

Are your grandparents on social media? Let us know in the comments below.

Image: Kate Ter Harr


FrontRunner Professional announced its strategic partnership with DISRUPT Media, the funeral profession’s dedicated social media provider, founded by Ryan Thogmartin of Connecting Directors.

This new partnership will forge the development of the new “Socially Acceptable™” social media program designed to set a new and higher online standard for the funeral profession. The program will be available exclusively through FrontRunner Professional to their clients.

DISRUPT Media is a full service social media agency for social strategy and complete social media management for businesses. They help funeral professionals, worldwide; interact with today’s consumers by truly embracing the Internet and engaging in conversations about their funeral business online.

For more information on FrontRunner Professional and DISRUPT Media contact FrontRunner at 1-866-748-3625 or online or email Ryan Thogmartin at