Why The 2012 ICCFA Convention Was The Most Productive Convention I Have Ever Attended
Over the last 5 years I have been to and exhibited at NFDA 4times, ICCFA 3 times, and the Ohio FDA Convention 5 times. After each show I generally walk away with the same conclusion; good conversation, got to meet a few more people, but was the productiveness of the show enough to offset the expenses.
I battle with feeling like I need to be there to continue to build my brand, if I am not there people are going to think something is wrong? Is being there as an exhibitor paying off? Would I get the same results if I just walked the floor and didn’t exhibit?
The ICCFA convention this year was different. I left this year’s show completely exhausted; I was physically and mentally drained. I didn’t feel like my month or my brain got the chance to shutdown at all during the 3-day exhibit. It was the best feeling I have ever had leaving a convention.
There was something different about this show. I have always felt that the ICCFA show always draws a more progressive and open-minded funeral director but this year that was more evident than ever. I was engaged by so many funeral homes that are so close to fully embracing social media, they are open to new ideas, and they see the over-whelming need to be present where their customer is.
I have read a few reviews from other people in the industry who really down played the quality of the ICCFA this year. They knocked the lack of progressiveness from the vendors and attendees. I did not see this. I feel that both groups have grown to be much more progressive. No, there weren’t any over the top crazy technology laced booths, but we have to remember, this is the ICCFA convention (funeral directors) not the Consumer Electronics Show (techie).
This profession is transforming quickly. Younger funeral directors are taking charge and they realize the need for change. They are starting to understand that their funeral home has to focus on the needs of their customer and not on their own preferences. Welcome to the beginning of the generational shift that will flip this profession upside down.
When my kids do something good, cool, or exciting I like to give them knuckles. So right now I want to send virtual knuckles to the ICCFA for continuing to support and drive evolution and change in this profession. See you next year. Knuckles
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Latest posts by Ryan Thogmartin (see all)
- 1990 vs 2017 – Marketing Then and Now [Infographic] - September 11, 2017
- The Top 8 Tools We Use for Productivity and Funeral Businesses Can Use Too - September 7, 2017
- DISRUPT Media Announces the Launch of DeathCareJobs.com - August 31, 2017
You may be interested
Homesteaders: A Deep Dive | FUNERAL hustle 012CDFuneralNews - September 14, 2017
Ryan heads to Homesteaders Life Company HQ to discuss their future partnership with Homesteaders and why and how this partnership…
FrontRunner Professional Announces Ultimate ‘DIY’ Funeral Home Website PlatformCDFuneralNews - September 14, 2017
Today FrontRunner Professional announced the release of it’s brand new website platform, marking a major change for the entire death…
Matthews Aurora Funeral Solutions Shares Integration UpdateCDFuneralNews - September 14, 2017
PITTSBURGH, PA -- Matthews Aurora Funeral Solutions today announced an update of key activities for its ongoing integration of Aurora…