[Friday Humor] Food for Thought, Level the Playing Field

March 9, 2012
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A few months ago we posted an article about a funeral service who did a spoof of the MAC vs PC commercial as part of their marketing. Shortly after that we posted a guest article from Alan Creedy that was directed at inspiring funeral homes to think out of the box when creating marketing material. Now of course I know that there is a fine line when it comes to funeral home marketing and that you can’t make death to humorous or you might turn some people off. I also know that some smaller funeral homes just can’t compete (in marketing) with larger funeral homes who have a much larger budget. That is all changing.

With social media the playing field is level. You don’t have to have a huge budget to make a large presence with social media. Below is a video that was put online March 5th. This video has gone viral and in just a few days has racked up over 1.5 million views (at the I was writing this). I am positive that this small brand has quickly grabbed the attention of large competitors, and all it took was a creative and humorous video which, I am guessing took less than $1,000 to produce, and social media users did the rest.

*Warning: 2 explicit words (PG-13)

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Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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