[Friday Humor] Food for Thought, Level the Playing Field

March 9, 2012
7 Comments
Advertisement

A few months ago we posted an article about a funeral service who did a spoof of the MAC vs PC commercial as part of their marketing. Shortly after that we posted a guest article from Alan Creedy that was directed at inspiring funeral homes to think out of the box when creating marketing material. Now of course I know that there is a fine line when it comes to funeral home marketing and that you can’t make death to humorous or you might turn some people off. I also know that some smaller funeral homes just can’t compete (in marketing) with larger funeral homes who have a much larger budget. That is all changing.

With social media the playing field is level. You don’t have to have a huge budget to make a large presence with social media. Below is a video that was put online March 5th. This video has gone viral and in just a few days has racked up over 1.5 million views (at the I was writing this). I am positive that this small brand has quickly grabbed the attention of large competitors, and all it took was a creative and humorous video which, I am guessing took less than $1,000 to produce, and social media users did the rest.

*Warning: 2 explicit words (PG-13)

Advertisement

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media.

DISRUPT Media is a full-service creative agency built for the now. We partner with death care companies to drive deep-rooted brand loyalty and measurable leads through social media.

More Fans. More Conversations. More Leads.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Advertisement

You may be interested

4 Products Beating the Funeral Merchandise Quality Epidemic
Cremation
24 views
Cremation
24 views

4 Products Beating the Funeral Merchandise Quality Epidemic

Justin Crowe - November 15, 2017

Since entering the funeral industry, I have felt a taboo around talking about the topic of quality in relation to…

Winter is coming: How forward-thinking funeral homes are preparing for the Internet Generation.
Cremation
195 views
Cremation
195 views

Winter is coming: How forward-thinking funeral homes are preparing for the Internet Generation.

Will Chang - November 15, 2017

Four years ago, my cofounder Tyler’s grandmother passed away. Tasked with the responsibility of planning a funeral in his late…

Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference
Funeral Industry Press Releases
36 views
Funeral Industry Press Releases
36 views

Marching Forward, Making Sales at the 2018 ICCFA Wide World of Sales Conference

CDFuneralNews - November 15, 2017

STERLING, VA (November 13, 2017) – The International Cemetery, Cremation & Funeral Association (ICCFA) has announced its program schedule for…

Comments