3 Reasons Why Someone in Your Funeral Home Shouldn’t Be Managing Your Social Media

February 25, 2015
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Article by Ryan Thogmartin, CEO of DISRUPT Media – Creators of the FUNERAL Social Design Process

Most funeral homes owners don’t hire professionals to handle their marketing – they do it on their own or hand it off to someone else at the funeral home who is not a professional marketer. Your letting your brand image, your livelihood, be handled by someone who is not qualified to handle those responsibilities.

You want families to hire you, a professional funeral director, to manage their deceased loved one…. but you aren’t doing the same when telling the story of your brand. Doesn’t make much sense, right?

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When we talk to funeral home owners about their social media presence and who is handling it we hear the same answer over and over: ‘We have an employee who does it for us’ – generally that person is a secretary or another funeral director on staff.

Let me ask you this, would you go to a plumber to fix a blown transmission in your car? Didn’t think so.

Watch this short video for 3 reasons why someone in your funeral home shouldn’t be managing your social media presence:

Interested in how Funeral Social can help you successfully embrace social media and Facebook advertising? Click here to see how our FUNERAL Social Design Process works.

Click here is schedule a demo and learn about how we could partner with you.

About Funeral Social

FUNERAL Social is a strategic, goal oriented approach to social media created by DISRUPT Media and designed specifically for the funeral profession. Learn more about our FUNERAL Social Design Process.

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