How to Use Facebook’s New Graph Search
I got a number of emails today from funeral homes wanting to know how Facebook’s new Graph Search would work. It’s starting to rollout to beta testers so those of you who got on the list should be getting access to the feature soon. I am super excited about the number of funeral homes who are excited about this new feature from Facebook and have reached out to us for social media strategy and management. You realize the substancial impact social will have on your funeral home over the next 3 – 5 years. Welcome to 2013 and the future of your business!
One really cool thing about Graph Search is that the more people who start the use it the more data the search can collect making the search results more robust.
Instead of recording a video on how to use Facebook’s Graph I found a easy to understand tutorial video on Business Insider:
Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.
Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
Latest posts by Ryan Thogmartin (see all)
- This is How Facebook Protects Your Privacy After You Die - August 22, 2017
- 4 Social Media Mistakes Death Care Companies Are Making (and How to Fix Them) - August 22, 2017
- August 31 is InternationalOverdose Awareness Day (IOAD) - August 21, 2017
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This is How Facebook Protects Your Privacy After You DieRyan Thogmartin - August 22, 2017
Facebook offers the option of a Legacy Contact. Every user has the option of choosing a trusted friend or family member to be in charge of their Facebook profile when they pass away.
4 Social Media Mistakes Death Care Companies Are Making (and How to Fix Them)Ryan Thogmartin - August 22, 2017
On one hand, there's always something new to learn and try. However, not everything makes sense when it comes to marketing death care companies. We've watched many funeral organizations lose focus on strategy due to the bright and shiny nature of the new tactics that pop up. Tactics come in all shapes, sizes and value levels. Some are new features that are useful and others can be 'shortcuts' that ultimately lead us in the wrong direction. Recent conversations got us thinking, so we wanted to talk about some social media marketing mistakes we see death care companies make, and how they can fix them.
August 31 is International Overdose Awareness Day (IOAD)Ryan Thogmartin - August 21, 2017
Unfortunately, the opioid epidemic isn’t much of a headline anymore. With over 100 overdose-related deaths everyday, we, as a country, have become desensitized to death and drugs. Funeral homes are charged with taking care of the final arrangements for those who have been taken from this earth too soon.