Polish casket maker under fire for using sexy lingerie models to sell product

November 5, 2012
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Women posing topless, in bikini and corsets next to coffins has Catholic Church crying foul.

Article Originally Published on NYDailyNews.com

Sex can sell anything – even coffins. But what some find drop dead gorgeous is morbidly offensive to others.

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Polish casket manufacturer Linder published a sexy calendar of beautiful models posing seductively beside their products.
The gorgeous women appear topless or don skimpy lingerie, bikinis and corsets in scenes that feature bondage, burial, chalk outlines and other dark subjects.
The company intends to garner publicity and generate revenue with its erotically macabre calendar.

“My son had the idea of creating the company’s calendar,” said the company’s owner Zbigniew Lindner, “so that we could show something half-serious, colorful, beautiful; the beauty of Polish girls and the beauty of our coffins.”
Linder hopes the sexual pictures will distance the coffin from theological significance in the minds of customers, who will also receive a complementary casket-shaped key ring, reported Reuters.
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The marketing photos have proved controversial.

“We wanted to show that a coffin isn’t a religious symbol. Its a product,” said Lindner. “Why are people afraid of coffins and not of business suits, cosmetics or jewelry?”
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Photos By: PIOTR FALENCIK

Read original article: http://www.nydailynews.com/news/world/casket-maker-fire-sexy-models-marketing-article-1.1196484#ixzz2BOK4Im9A

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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