Question Of The Week – Are Online Directories Worth The Money?

Are Online Directories Worth The Money?

A recent lunch conversation I had with a fellow member of ConnectingDirectors.com prompted me to make this the topic of our Question of The Week.

Having an online presence is a crucial part of a funeral home being able to progress into the future and continue to serve their community. But what is the best way for a funeral home to build their online presence?

Should a funeral home pay thousands of dollars to be listed in an online directory and to use all of the features the company offers for the listing? Or is it better for a funeral home to use the many free resources available like; Facebook, LinkedIn, Twitter, WordPress, or even Flickr? I see positives in both options.

Watch the video below.

Are Online Directories Worth The Money? – CDTV Episode #16 from Ryan Thogmartin on Vimeo.

What are your feelings? Are you currently using an online directory, or have you used one in the past? I would love to hear your thought on the value of online directories. Are they worth the money?