The Funeral Industry Is Changing, Please Listen to The Customer

January 27, 2010
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I recently read a book by Gary Vaynerchuk called “Crush It“. The book is about how Gary was able to use social media to drive his families Wine business from a $3.0 Mil business to over a $70.0 Mil operation in just 7 years. Gary tells how he used his passion and social media to “Crush It“. Gary is also the host of WineLibrary TV, and has been a true inspiration in my early launching of Crush It. Through Twitter and Facebook I have been able to have short dialogs with Gary about my vision for CDTV. I wanted to wait until I could find someone else in the industry to host the show with me, and until I could afford an nice HD camera. Gary inspired me to embrace the moment and follow my passion. Gary explained to me; If you are trying to build a community you need to be personal and open. Camera quality doesn’t matter, if your content is great and you truly care your community will love it.

So that is why I start Crush It shooting with this my iPhone and a tripod (I am now using a Flip MinoHD, much easier).

The point of this short post is to share with you a video from Gary. Gary does a lot of consulting and brand management for Fortune 500 companies and helps them to reshape the way they interact with their customers, and help them listen to what the customer wants.

The funeral industry is changing and the change is being driven by the consumer. They are demanding things that require new technology and a different mind set that funeral directors must embrace. To be successful we must listen to the customer and embrace their requests; must of all we must change.

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This video is titled “Drawing Lines in the Sand”. I would love to hear your feedback.

You can follow Gary on Twitter – www.twitter.com/garyvee

or

Become a “Facebook Fan” – www.facebook.com/gary

Video From GaryVaynerchuk.com

Ryan Thogmartin

CEO at DISRUPT Media and ConnectingDirector.com
Ryan Thogmartin is the Owner and CEO of DISRUPT Media. DISRUPT Media is a full service social media agency specializing in social media strategy, management and reporting for funeral companies. DISRUPT Media is the creator of the FUNERAL Social Design Process which is the only full service social media strategy program crafted specifically for the funeral profession.

Go to http://funeralsocial.com to find out more about the services we offer. Our clients who are apart of our FUNERAL Social Design Process are seeing an increase in post reach and engagement of over 300%.

Ryan is also the founder of ConnectingDirectors.com. ConnectingDirectors.com is the leading online daily publication for funeral professionals with a reader base of over 45,000 of the most elite and forward-thinking professionals in the profession. With ConnectingDirectors.com Ryan has created a global community through an online platform allowing funeral professionals to Stay Current. Stay Informed and Stay Elite.
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