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Home Professional Guidance & Resources Customer Service

You Got This! Practical Ways to Serve Families During COVID-19

CDFuneralNews by CDFuneralNews
October 22, 2025
in Customer Service, Professional Guidance & Resources
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You Got This! Practical Ways to Serve Families During COVID-19
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https://www.facebook.com/disruptmg/https://il.linkedin.com/company/disrupt-media

WHEELING, IL— The Cremation Association of North America (CANA) is here to support you in these unprecedented times. Recent events mean funeral homes must embrace change and develop visionary ideas to successfully navigate the challenging months ahead. Looking for assistance? Lacy Robinson and CANA are partnering to offer you a free webinar Wednesday, June 10. Learn valuable tips to help you hold virtual arrangement conferences and host virtual services with confidence. Sponsored by Funeral Home Gifts, this webinar will help you create a proactive plan to serve your community as a COVID-19 Funeral Specialist.

Bring your efforts to the next level! Whether your goals are immediate or you seek long-term guidance, Lacy’s shared insights, gleaned from more than a decade of customer service expertise, are bound to illuminate. From community outreach through obituary inspiration, this free webinar will help you anticipate your families’ questions and find a solution that works for them and for your business.

Lacy will share:

  • 20 creative farewell packages for today’s modern consumer
  • 15 questions families may have
  • 10 reasons why a second memorial is a good idea
  • 6 areas your COVID-19 policy should definitely cover
  • …and much more!

Are you ready to meet families where they are? Make a virtual connection on Wednesday, June 10 with Lacy Robinson and CANA. Register for this free webinar, brought to you by Funeral Home Gifts here: https://us02web.zoom.us/webinar/register/5715893786055/WN_X8w8fRyFRi-6Bs48eQnpEQ

About Lacy Robinson

Lacy brings 14 years of success in developing and facilitating customer service training programs to her funeral home clients. An experienced coach and speaker, Lacy has established several organizations—including Aurora Casket Company and the National Funeral Directors Association—as leading providers of training and development for funeral professionals.

Lacy is a licensed funeral director/embalmer, a certified funeral celebrant and certified member of the Academy of Professional Funeral Service Practice and previously served on the APFSP Board of Trustees. She is a graduate of Georgetown College holding a bachelor’s degree in Communications. She is also a graduate of Mid-America College of Funeral Service.

About Funeral Home Gifts

Funeral Home Gifts is the premier supplier of heirloom quality woven Tribute Blankets to funeral homes throughout North America. They deliver beautifully designed, all American-made woven & printed blankets, urns, cap panels, pillows, curved & traditional portraits to funeral homes nationwide www.funeralhomegifts.com

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

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