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Home Community & Culture Lighter Side

Undertakers use topless models to sell coffins as women pose for calendar draped over caskets

CDFuneralNews by CDFuneralNews
October 22, 2025
in Lighter Side, Products & Startups
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The unusual calendar was inspired by the Pirelli Calendar and uses attractive models to advertise planning for the hereafter

A saucy calendar with a difference has been unveiled for 2016 – featuring models draped over COFFINS .

The promotional wall planner has been designed by a coffin manufacturer to promote their services, and has taken its cue from the notoriously racy Pirelli Calendar.

The outrageous images, shot by studio ReRetro, feature beauties ‘modelling’ afterlife wear.

One beautiful brunette is draped in furs in front of an intricately carved coffin showing an outdoors scene.

Zbigniew Lindner, founder of the Polish company, said: “We enjoy showing our beautiful coffins, and what better way than including beautiful girls.

“So much work goes into our coffins that are only seen for a few moments at the funeral.

 

SWNSLindner calendar
Phone home: The images have been compared to sexy Pirelli Calendars

 

“We wanted to show that a coffin shouldn’t be a sacred object – it’s furniture, it’s the last bed you’ll ever sleep in.”

The Pirelli Calendar is the world’s most famous topless calendar, and features artistic shots of famous models and actresses such as Kate Moss and Penelope Cruz.

Lindner Sales Manager Tomek Kilarski says they are planning to sell around 15,000 calendars, which is now in its eighth edition.

He said: “It helps us sell more coffins.

“The subject this year is ‘Retro.’

 

SWNSLindner calendar
Lace and luxury: The props for the shoot give it a retro feeling

 

“We took this subject seriously and we took the pictures like in the past.

“The pictures were black and white, but we found ReRetro who do not use photoshop.

“He painted the pictures with his own hands – and makes it look absolutely beautiful.

“We thought if we want to do retro calendar we must do it like people did in the past – no photoshop, black and white pictures and we needed someone who is the best.”

He added: “Some people think a coffin and religion are in the same bag.

 

SWNSLindner calendar
Eternal music: The exquisitely carved coffin lurks behind the cellist and her dog

 

“These people say we have attacked religion.

“The truth is religion is much older than coffins, coffins became popular in Europe in the 13th century, as a weapon against disease and decay, not as a religious rite.

“The people who think a coffin is a symbol of religion have no knowledge.

“Coffins are goods – you can’t find them growing in fields.

“Someone must manufacture them and someone sells them, someone buys it.

 

SWNSLindner calendar
Inside job: This naked model sits on an open coffin to advertise the company’s wares

 

“Nobody gets it for free – everybody needs a coffin eventually.

“Look how many people ‘live off death’ – the Church, coffin makers, hearse drivers, florists, undertakers, funeral homes and more.

“We just want to have some fun.”

The racy calendar is available to purchase online.

CDFuneralNews
CDFuneralNews

The Connecting Directors newsroom. Reporting on the people, businesses and ideas shaping funeral service.

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Comments 3

  1. Jim Parton says:
    11 years ago

    I don’t care what your association is with the death care industry, this is a foul idea, and I fail to see the marketing value or the intended audience. The funeral industry is becoming populated with serious business women, and I can’t imagine that an industry is so behind the times that they would even begin to see how this could be a good marketing tool. Jim

  2. Jalana says:
    11 years ago

    How do i buy one. I love this idea. Beautifully done

  3. Pagan says:
    11 years ago

    Very tasteful, would love to have this calendar!!

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