Remember the Just Cremation ads that featured the old naked couple? The funeral home and marketing firm behind those ads have teamed up again to create job opening ads for the funeral home. Most tradional funeral directors in the U.S. will hate them.
Personally I think they are great. They have shock value and will get consumers talking. They are also nothing like any other funeral home ad…ever!!
Here is a little background about Seasons Funeral Home (company behind these ads) and the Just Cremation ads:
· Seasons and Just Cremations are both Erceg family owned brands
· Though the brands are very different, the Group as a whole values innovation, and employees who are innovative
· The Group hopes to attract funeral professionals who share this value
· The ads are also designed to appeal to people from outside the industry where appropriate
· The group is at the forefront of funeral industry technology use, and this campaign is reflective of that
· As well as recruiting the best of best, the campaign is also about the corporate positioning of the brands and the Group
