Will Green Burial Slow Cremation Rates?
There is no doubt that consumers today are looking for environmentally friendly options, even in deathcare. A 2017 survey by NFDA reveals that 53.8% of funeral consumers indicated...
cremation insights
CANA’s 2021 Report Reveals Surprising Impacts of COVID on Cremations
Professionals across the deathcare space have been on the front lines of the 2020 Covid-19 pandemic and have witnessed firsthand the incredible and tragic amount of “excess deaths”...
Is Solace Human-Centered Cremation the Definition of Disruption In Deathcare?
It was just two years ago that Connecting Directors introduced our readers to Solace Cremation. At the time, the startup seemed like yet another technological novelty in the...
CANA Insights: What Consumers Think Cremation Is … And Is Not
We’ve been exploring the fascinating insights gained from consumer focus groups sponsored by CANA and Homesteaders Life Company earlier this year. The goal of this groundbreaking research was...
CANA Insights: It’s Not Just About the Body
This summer at CANA’s 101st convention, CANA’s Barbara Kemmis and Pam Kleese of Homesteaders Life Company presented groundbreaking research on consumer behavior and attitudes toward cremation. With “Cremation...
CANA Insights: Consumers Tell Us What We Can Do Better
The Cremation Association of North America’s 101st Convention in Louisville, Kentucky this summer offered a chance to learn from some of the industry’s most respected experts. In one...