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Home Community & Culture Director Spotlights

Funeral Directors Have Been Putting On Cologne All Wrong

Ryan Thogmartin by Ryan Thogmartin
October 22, 2025
in Director Spotlights, Professional Guidance & Resources
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Seems like a weird topic for a post but we feel it applies. Thursday, Business Insider post ‘Men Have Been Putting On Cologne All Wrong‘ and if this is true then so have funeral directors!

Funeral directors wear cologne in the workplace or out on death calls, it’s part of their fancy ‘dress to impress’ attire. Problem is many don’t know how to wear it.

How much to put on? And, wear do you put it?

Business Insider went to visit the experts at Bloomingdale’s in Manhattan to get some answers.

Read more: http://www.businessinsider.com/wearing-cologne-2014-3#ixzz2vsjKQNCO

Ryan Thogmartin
Ryan Thogmartin

Ryan Thogmartin is deathcare’s most disruptive voice. The guy who turned a historically silent profession into a content-driven, culture-shaping, conversation-dominating landscape. As the CEO of DISRUPT Media, the largest and most creative agency in funeral service, Ryan has spent over a decade helping funeral companies win attention, build brand authority, and grow call volume with bold creative that actually converts. He’s also the founder and publisher of ConnectingDirectors.com, the largest and most influential publication in deathcare, reaching more funeral professionals every month than any other platform in the profession’s history.

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