Many times I have encouraged funeral companies to press the envelope on advertising, but I am wondering if Australia’s Just Cremations pressed the envelope a little to far when they held nothing back and swung for the fences with a “nude no fuss” cremation ad.
Business Insider called the nude Just Cremations ad “twisted”.
BuzzFeed’s Copyranter noted that this isn’t Just Cremations’ first odd ad. A Redditor posted this visual that Just Cremations placed on the back of the bus. Its message isn’t as self explanatory.
Here is a previous ad from Just Cremations:
What do you think of these ads? Humor is a tension breaker and can make the conversation about death and disposition easier to discuss but is a “no fuss” nude ad appropriate?
I’ll start with my opinion: I think the ads will offend a few people but I think the positive conversations outweigh the negative blow back from a small percentage of the target market. I’d give it a go!
It’s Brilliant! Americans need to lighten up so to speak if they are negtive towards this ad. It ls Simple and to the point, but where his bum is placed in the ad right under the fire tends to feel a little hot when you are ready the ad LOL. We need more ads like this to ad a little humor to something that is so somber.
Its good to push the envelope a little.
I like it. If you give people a little laugh and a little humor when talking or advertising death, it does make it a little easier talking about the inevitable.
😉