Dead Ringers unveiled its upcoming intelligence center, HelloIQ, during the Dead Ringers Sponsor Spotlight at the Future of Deathcare Summit during the 2026 NFDA International Convention & Expo in Charlotte. Scheduled for release in 2027, the platform tracks family inquiries from initial online search to final contract execution and post-service engagement.
End-to-End Call Tracking and Revenue Attribution
HelloIQ expands upon the company’s existing deathcare phone stack, which includes CXplore mystery shopping and analytics, CXpertise staff coaching, and the HelloPhone VoIP platform. The new intelligence center captures at-need inquiries flowing into case management systems and pre-need calls entering CRMs, providing complete marketing attribution and financial reporting across single and multi-location operations.
The platform operates on the proprietary VOICE Model:
- Volume: Tracking call frequency and timing.
- Origin: Identifying precise marketing sources and search keywords.
- Intent: Categorizing the purpose of each call.
- Content: Evaluating call handling performance and conversation quality.
- Earnings: Linking specific calls directly to executed contracts and resulting revenue.
In addition to tracking successful conversions, HelloIQ identifies unmanaged leads by flagging calls that lack follow-up records in connected CRM or case management software.
Strategic Integration for Deathcare Suppliers and Partners
Designed to operate alongside existing software ecosystems, HelloIQ connects deathcare marketing agencies, CRM providers, and post-service survey platforms. Deathcare operators retain full ownership of their data and dictate sharing permissions with third-party partners.
The system enables integration directly within the call interface, allowing staff to view existing case management records and assigned staff members as an incoming call connects. Field agents can also manage calls via a mobile application that syncs conversation data into primary CRMs without exposing personal phone numbers.
Industry Expertise and Pilot Program Availability
Dead Ringers is led by a team of licensed funeral directors, legal professionals, pre-need leaders, and educators with more than 219 combined years of deathcare experience.
Select technology components of the platform are currently active across client locations, with initial HelloIQ pilot programs currently being established ahead of the full 2027 roll-out.
Providers interested in requesting a Diagnostic Call, or suppliers seeking integration partnerships, can find additional information at www.deadringers.co.
