For years, Legacy.com sat at the center of intense discussions among funeral directors. Some professionals praised its large audience and robust obituary tools, while others questioned whether the platform diverted traffic and flower sales away from local funeral homes. As technology and consumer expectations evolve, Legacy.com has revamped its offerings—particularly through Legacy Pro Business—to serve as a supportive partner rather than a competitor.
Below, we’ll debunk the most common misconceptions about Legacy.com and highlight how the new, modern approach benefits funeral homes, families, and communities alike.
1. Myth: Legacy.com Steals Funeral Home Web Traffic
The Concern: Families would land on Legacy.com to read an obituary, spend their time browsing guest books or memorial pages, and never visit the funeral home’s official site. This meant lost engagement, fewer opportunities to educate families on services, and less exposure to brand values.
The Reality: Legacy Pro Business’ updated model ensures that each obituary effectively funnels traffic back to the funeral home’s website.
- Premium Business Listings connect directly to your online home. Visitors see multiple backlinks pointing to your site—links to read the full obituary, send flowers, or learn more about your services.
- SEO Advantages arise from Legacy.com’s high domain authority, helping funeral home websites rank higher in local searches. Every click from Legacy.com to your site boosts organic visibility and brand recognition.
The end result is a win-win: You retain your rightful website traffic while benefiting from Legacy.com’s vast online audience.
2. Myth: Legacy.com Poaches Flower Orders and Profits
The Concern: Legacy.com’s advertising for sympathy flowers supposedly undercut local florist arrangements that funeral homes might otherwise sell directly to families.
The Reality: Today, Legacy Pro Business allows you to integrate your own florist of choice, ensuring families order from a trusted, community-based vendor. No more third-party redirection that excludes the funeral home’s preferred florist.
- Local Florist Promotion: Whether you have a partnership with one florist or multiple, you decide which shops display on the obituary’s flower-ordering platform.
- Revenue-Sharing Options: For homes that rely on direct floral commissions, Legacy Pro Business offers offers competitive revenue share. This means every transaction can help support your local business—and keeps you in control of the floral experience.
By removing the barrier that previously diverted flower sales, Legacy Pro Business hands control back to funeral homes and protects an important part of your revenue stream.
3. Myth: Automatic “Death Notices” Confuse Families
The Concern: Legacy.com used to auto-generate short death notices even if the funeral home or family hadn’t submitted an obituary. This sometimes created confusion or led to families contacting the funeral director about inaccurate or incomplete listings.
The Reality: Legacy Pro Business has eliminated the automatic posting of partial, unauthorized notices. Now, only funeral homes that opt into the Legacy network have their obituaries displayed, ensuring accurate and timely information.
- Direct Control: You decide which obituaries go live and when. If you update a service time or correct a detail, that change syncs across the Legacy network.
- Community Pages: These local or topic-based hubs (e.g., “Boston Remembers,” “Northwestern Alumni”) show the funeral home’s listing front and center, with no confusion about who is providing the service details.
This shift has helped build trust among funeral directors and families alike, reducing frustration and ensuring a consistent presentation of each person’s life story.
4. Transparency and Monthly Performance Reports
A huge part of Legacy Pro Business’s redesign involves transparency: funeral homes receive detailed reports each month that highlight how many visitors clicked from Legacy.com to their sites, how many entered the guest book, sent flowers, or interacted with other online features.
- Data-Driven Decisions: Armed with this performance data, you can make informed marketing moves—like adjusting your social media strategy or reevaluating how you highlight flowers and memorial gifts.
- Monitoring Competitors: Some plans include “obit data” to keep an eye on your market. Compare call volumes and obituary postings against others in your region, no more manually combing through newspapers or websites.
With Legacy Pro Business, there’s no secret ledger. You see, in black-and-white numbers, the exact value of your partnership every month.
5. A Risk-Free Way to Test the Waters
Still on the fence? Legacy Pro Business offers both a free version and a paid version, so you can see how their platform complements your existing online presence.
- Free Model: Display your obituaries on Legacy.com so families can easily find service information. You’ll gain basic referral traffic and brand visibility at zero cost.
- Paid Upgrades: Access additional benefits like advanced performance reports, local florist integration, competitor data, and extensive backlinking. This leads to a bigger online footprint and stronger connections with families.
Many funeral homes discover that once they try Legacy Pro Business, the traffic boost and streamlined obituary control make the paid features well worth the investment. If it doesn’t align with your strategy, you can always cancel without lingering contractual obligations.
6. Embracing the New Legacy
Change can be daunting, but in the rapidly evolving digital landscape, a streamlined, partnership-driven obituary platform is a valuable ally. Legacy Pro Business’s modern features empower funeral professionals to:
- Retain and even grow website traffic.
- Protect and enhance local flower sales.
- Control how and when obituaries appear online.
- Access transparent metrics on a monthly basis.
- Build deeper connections with community members who might otherwise miss important service details.
At the end of the day, this evolution from “Old Legacy” to “New Legacy” means one thing: funeral homes have more control and more opportunities to support grieving families in a transparent, community-focused way.
Conclusion
Longstanding myths often overshadow new innovations. With Legacy Pro Business, funeral directors can now see—tangibly and numerically—how a modern obituary platform drives traffic, fosters stronger community ties, and preserves valuable revenue opportunities. If you’ve been hesitant because of past experiences or rumors, consider taking advantage of the free version or scheduling a demo to see the changes for yourself. You may just find that Legacy Pro Business is the supportive digital partner your funeral home has been seeking all along.
