Legacy Pro Business: How a ‘New Legacy’ Is Transforming Deathcare 

Funeral service has historically been considered a slower-to-adapt industry. Many professionals are juggling tight budgets, complex family needs, and a barrage of marketing choices—from traditional newspapers to social media. For years, Legacy.com was viewed with mixed feelings by funeral directors. Some were concerned it “stole” web traffic or flower sales, while others found it a helpful obituary archive. However, through a series of major updates, Legacy.com’s new offering, Legacy Pro Business, has quickly become a resourceful ally for funeral homes nationwide.

Below is an overview of how Legacy Pro Business flips the script on old misunderstandings, increases funeral home visibility, and ultimately benefits both professionals and the families they serve.

1. From “Old Legacy” to “New Legacy”

Since its inception in 1998, Legacy.com has been best known for its obituary listings and guest books. Over time, however, many funeral directors voiced legitimate concerns:

• Traffic Diversion – Families searching for an obituary online often landed on Legacy.com, potentially overlooking the funeral home’s main website.
• Lost Flower Sales – Some funeral homes believed Legacy’s flower ads siphoned off revenue.
• Confusion Over Notice Listings – Legacy.com often auto-generated brief death notices, causing some families to question why their loved one’s obituary was partially posted somewhere they hadn’t approved.

Recognizing these issues, Legacy spent years overhauling its business model. The result is Legacy Pro Business, a platform built in close collaboration with funeral directors and industry experts, aiming to boost funeral home traffic, amplify brand visibility, and redirect revenue opportunities back to local operators.

2. Boosting Website Traffic and Brand Visibility

A funeral home’s website is a crucial marketing hub—often the first place a family goes to learn about services, pricing, and staff. Legacy Pro Business helps funnel more visitors to that online “front door.” Here’s how:

1. Premium Business Listings – Funeral homes on Legacy Pro Business gain a fully branded profile, complete with multiple backlinks that direct obituary readers straight to the funeral home’s website. That means more eyes on your brand and direct exposure to your services.
2. Improved SEO – Because Legacy.com is a high-authority domain (it reaches over 40 million unique visitors each month), funeral homes gain “SEO juice” through backlinks. Search engines like Google see these reputable links and reward your website with better rankings over time.
3. Community Pages – Legacy Business recently debuted local, topic-specific “Community Pages,” grouping obituaries by high school, university, workplace, or region. This hyperlocal aggregator keeps your funeral home top-of-mind for those interested in certain communities, while always linking back to your official website.

Taken together, these features have demonstrated a potential overnight increase of 15-20% more web traffic for funeral homes. The difference is palpable: with increased local brand exposure, you stand out online against competitors and strengthen top-of-mind awareness among families.

3. Reclaiming Flower Sales and E-Commerce

A central complaint about the “old” Legacy model was that flower arrangements purchased through Legacy’s website bypassed local florists and took potential profit from the funeral home. Legacy Pro Business resolves this by:

• Local Florist Integration – Funeral homes can plug their preferred florist into the obituary platform. If a visitor on Legacy.com decides to send flowers, the order directly benefits your chosen local business.
• Revenue-Sharing Options – For homes that want to offer nationwide arrangements, Legacy Pro Business includes revenue-share models comparable to (or often better than) other online florists. This means funeral directors can confidently recommend their community’s best florist and still capture income.

4. Time-Saving Data and Insights

Every funeral director knows how important it is to keep an eye on local market trends. Yet, many waste hours sifting through newspapers or competitor websites to track obituaries and call volume. Legacy Pro Business’s Obit Data tool streamlines this:

• Automated Competitor Tracking – Identify which local funeral homes to monitor, and Legacy Pro Business compiles monthly data on how many obituaries they posted.
• Performance Dashboards – Receive monthly performance emails showing how many people viewed your listings, clicked over to your website, or clicked the “Send Flowers” button.
• Actionable Insights – With data in hand, funeral directors can refine marketing budgets, improve online user experiences, and pin down best practices that lead to growth.

5. The Bottom Line: A True Partnership

While funeral professionals once questioned Legacy.com’s role, Legacy Pro Business has changed the narrative. It’s no longer just an obituary repository; it’s a strategic partner that:

• Increases organic traffic to your website.
• Protects local flower sales and offers offers competitive revenue share.
• Eliminates outdated “auto-posting” of partial obituaries without your approval.
• Equips you with competitor insights at a fraction of the cost of manual research.
• Builds community awareness through localized Community Pages.

As technology shapes the future of funeral service, platforms like Legacy Pro Business present a cost-effective, transparent way to adapt. Instead of paying for expensive pay-per-click campaigns or juggling multiple apps, funeral homes have a one-stop option to bolster online traffic, optimize e-commerce, and strengthen their brand identity.

Final Thoughts

Before dismissing Legacy Pro Business due to old misconceptions, consider taking a test drive. The platform, available in both free and paid tiers, is designed to give as much control to funeral directors as possible—from customizing florist choices to integrating obituary content with your website. With a track record of listening and responding to funeral-home feedback, Legacy Pro Business just might be the digital partner you’ve been waiting for.

Interested in learning more? Reach out to Legacy Pro Business or speak with a consultant who can show you the potential traffic gains and bottom-line benefits for your funeral home. After all, the best way to maintain a family’s confidence isn’t to keep them on one platform—it’s to ensure they have the information and services they need, wherever they choose to engage. Legacy Pro Business helps make that happen, all while keeping your brand at the forefront.