4 Ways To Compete Against Low Price Competitors
Article by: Alan Creedy, Creedy Commentary There are two fundamental assumptions you must make in order to compete effectively against low price competitors: Some people buy solely on price…but...
Funeral Industry News
5 Common Answering Service Trends (And Why ASD Avoids Them)
Article by Jessica Fowler, ASD - Answering Service for Directors There are many examples throughout our history of competition leading to innovation. For instance, when competition arrived in...
Is This The Worst Funeral Ad Ever or Is It Brilliant?
The above ad ran in the January 28 issue of "luxury lifestyle magazine" Town & Style St. Louis. A picture of the ad (above) has been taking the internet (Reddit)...
Indianapolis woman gives abandoned babies dignity in death
The first dead baby Linda Znachko became involved with was found in a dumpster, wearing only a diaper. She saw the news story about "Baby Doe," saw...
NFDA Announces 2015 Meet the Mentors Program Attendees
Brookfield, Wis. – The National Funeral Directors Association (NFDA) announced the names of the 50 funeral professionals who will have an opportunity to learn from four leading funeral...
What Little Miss Funeral Wears (when it’s cold outside).
What do female funeral directors wear when they have to conduct funerals? What do they wear when they have to conduct funerals and it’s a little (or a...
National Study Confirms Value of Flowers at Funerals
Brookfield, Wis. – According to the results of a new report from the American Floral Endowment’s Floral Marketing Research Fund (FMRF), both bereaved families and funeral directors feel...