The Role of the Funeral Director as Mediators for the Dead, Bereaved and Clergy
The role of the funeral director has changed over the last one hundred and fifty years. Society has changed over the same period of time. The first to...
Funeral Directors Will Go The Way of The Dinosaur – NOT
Imagine sitting at the head of the long table, looking at the faces of 15 PhDs who have tread this very path before, armed with questions. Not just...
The Inquisition: Funeral Directors Will Go The Way of The Dinosaur
The following blog is the first of many for our new Guest Blogger Kathy Jackson. I am very excited to have Kathy blogging with us. You have already...
The 360 Degree Pass-by
One good thing about being away from your funeral home is that when you return to what?s familiar, you have a fresh perspective. This time away allows you...
Which Layout is Right For Your Selection Room (Part 2- Merchandising Power Walls)
Walk inside the selection room, stop just past the Decompression Zone, and look to your right at about a 45 degree angle. The wall you see is called...
Which Layout is Right For Your Selection Room? (Part 1)
In a retail store layout the common goal is to expose customers to product and to gain maximum traffic flow. In every case, the layout is affected by...
Inside The Front Door and The Decompression Zone
I hope that you had a wonderful new year. Here at ConnectingDirectors.com we are continuing to stay on the cutting edge, we have laid out our goals for...
Kizer and Bender: Perceptions Begin in The Parking Lot
Did you know that buying decisions are being made in your parking lot? Did you realize that family members are judging your funeral home before they ever step...
How to Help Your Product Sell Itself – Part 2 – “Hot Spot” Cross Merchendising
Every section of every fixture has what's called a "Hot Spot Cross" ? the part of the fixture that sells the best. This is a good thing, because...
How to Help Your Product Sell Itself: Part 1 “Vertical Merchandising”
There is an art to presentation and display, but there is also a science. Certain areas of your selection room sell better than others. If you have ever...